twofour54 and the Middle East Public Relations Association (MEPRA) have signed a memorandum of understanding with the aim of increasing collaboration in order to support the growing PR industry in the UAE. Maryam Al Mheiri, Acting CEO, twofour54 and Brian Lott, Chairman, MEPRA, signed the agreement which will see twofour54 assist MEPRA’s industry-building activities such as networking and professional development opportunities for members, through twofour54’s network of over 100 PR and marketing services companies.
“Supporting the communication and PR sector is a vital link in the media industry value chain for its significant impact on a regional and global level,” says Maryam. “twofour54 is home to a number of leading international communication companies who work closely across the media sector. By showing our support we aim to assist MEPRA and its members to contribute to Abu Dhabi and the UAE’s reputation internationally.”
Brian adds “twofour54 is widely recognised as the leading hub for the sector in Abu Dhabi and is one of the industry’s key strategic partners. It is home to a number of PR agencies and a centre for creative content development. It’s the perfect place to host events such as MEPRA Connect, at the cross-section of creativity, professionalism and public relations.”