CNN opens new Abu Dhabi hub

CNN has unveiled new state-of-the-art broadcasting facilities at its redesigned Middle Eastern hub in Abu Dhabi. The network has completely reconfigured its studio to feature the latest HD broadcasting equipment and a re-imagined space to open up a range of new possibilities for news, programming and community initiatives. The bureau will also now offer fresh opportunities for CNN’s established internship programme, as well as new initiative The Rooftop Sessions @ CNN, which will bring together creative minds, artists and thought leaders from the UAE to perform, discuss and engage with the CNN family.

“There are two parts to this project: we’ve integrated the latest HD cameras and equipment, touchscreens, lighting and a quite stunning LED wall into the main studio space, which create a completely fresh look and feel on air,” says Becky Anderson, Managing Editor, CNN Abu Dhabi. “On top of that, we’ve reconfigured our rooftop space, giving us new scope for our show teams to get creative. The overall result is a versatile, hi-tech hub that is the perfect base for our Middle Eastern operation.”

Maryam Al Mheiri, Acting CEO, Media Zone Authority Abu Dhabi and twofour54, adds “We’re celebrating a partnership that’s changing the face of media in the Middle East. Since CNN established its fourth broadcast hub here in Abu Dhabi, it has shared stories of our society and culture with the entire world. Abu Dhabi has been welcomed into living rooms globally every weekday for the past six years; that’s around 5,000 hours of editorial coverage, with a value in excess of US $820 million.”

twofour54 and MEPRA sign memorandum of understanding

twofour54 and the Middle East Public Relations Association (MEPRA) have signed a memorandum of understanding with the aim of increasing collaboration in order to support the growing PR industry in the UAE. Maryam Al Mheiri, Acting CEO, twofour54 and Brian Lott, Chairman, MEPRA, signed the agreement which will see twofour54 assist MEPRA’s industry-building activities such as networking and professional development opportunities for members, through twofour54’s network of over 100 PR and marketing services companies.

“Supporting the communication and PR sector is a vital link in the media industry value chain for its significant impact on a regional and global level,” says Maryam. “twofour54 is home to a number of leading international communication companies who work closely across the media sector. By showing our support we aim to assist MEPRA and its members to contribute to Abu Dhabi and the UAE’s reputation internationally.”

Brian adds “twofour54 is widely recognised as the leading hub for the sector in Abu Dhabi and is one of the industry’s key strategic partners. It is home to a number of PR agencies and a centre for creative content development. It’s the perfect place to host events such as MEPRA Connect, at the cross-section of creativity, professionalism and public relations.”