TOH Public Relations has announced its appointment to handle media and VIP relations for the launch of Caudalie Paris in the UAE. The French skincare brand is making its debut in the MENA region, and TOH PR will be responsible for introducing the brand to media and influencers in the UAE, starting with a press conference and VIP evening to be held on April 7, 2014.
“The team and I are huge fans of Caudalie; both the story behind and efficacy of its gorgeous products,” says Sophie Toh, Founder and Managing Director, TOH Public Relations. “I believe it was this enthusiasm and the existing knowledge of the brand that helped us clinch the account. Needless to say, we’re really excited to get started and to deliver strong results for the client, drawing on our extensive experience in the beauty and wellness field.”