Dubai-based marketing and PR agency, TishTash has been appointed as the PR partner for the launch of new fitness studio, DRYP. Set to open in January 2018, DRYP is a health and fitness concept that offers a schedule of Hot yoga and other fitness classes for the body, mind and overall well-being. TishTash will handle all of DRYP’s PR operations for its launch in the UAE.
“I have been a fan of Hot Yoga for the past five years and have personally witnessed the health benefits, so I’m looking forward to a new studio opening that offers just this close to home,” says said Natasha Hatherall-Shawe, Founder and Managing Director, TishTash. “Natasha Rudatsenko is one of the most exciting fitness and health entrepreneurs in the region and someone that inspires me, so we’re looking forward to working with her on the studio and her other upcoming launches in the health and wellness space.”