J3, part of UM MENA has promoted Jad Chababi to the role of General Manager of Africa, Middle East and Turkey (AMET). Having joined J3 in 2014, Jad most recently held the role of Regional Business Director, where he worked on the strategic and tactical development of the Johnson & Johnson brand across the region. In his new role, he will lead the rollout of the J3 partnership in the Middle East, Africa and Turkey to drive business across the region and help the creation of a solid organisational structure in all markets. He will also focus on upgrading the product offering across the region to ensure performance consistency while maintaining a strong position across the region.
“Jad Chababi has played a pivotal role in our partnership with Johnson & Johnson in the MENA region and we look forward to seeing this being successfully extended in newer markets,” says Joe Nicolas, Regional Managing Director, UM MENAT. “Due to his impeccable business acumen and senior marketing expertise, Jad has successfully provided significant value creation opportunities for Johnson & Johnson, positioning them as a market leader and enhancing our competitive position as an agency in this region.”