Dubai-based marketing and PR agency, TishTash has been appointed as the PR agency for online maternity store, Mums and Bumps. Mums and Bumps is an exclusive fashion line that focuses on providing pregnant women and new mums with the wildest range of brands to suit any style and occasion. TishTash’s family focused division, TishTashTots will oversee all PR strategies, events, influencer campaigns and brand partnerships for the e-commerce retailer across the GCC.
“Maternity wear options for women in the GCC have in the past been limited,” says Polly Williams, Managing Partner, TishTash. “Now with the launch of Mums and Bumps, pregnant women of all shapes and sizes can find a plethora of options to suit any style. Mums and Bumps is a great addition to the TishTash Tots portfolio and we are excited to be working with a brand that has been carefully developed to address specific needs of mums in the region and we can’t wait to introduce and share all that Mums and Bumps has to offer through strategic and highly targeted campaigns.”