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O2 welcomes new CEO

Dubai-based integrated communications agency, O2 has appointed Sami Eid to the role of CEO. With over 18 years of experience in marketing and communications, Sami previously worked with Orbit Communications Company, CNBC Arabia and most recently with Bloom Holding. In his new role, he will oversee all of O2’s communications activities and work towards the agency’s growth with a focus on its flexibility, expert analysis and progressive approach towards its clients’ needs.

“As a boutique agency, O2 is not shackled by adherence to big holdings and as such we can reflect the agility and creativity needed for success in the local and regional markets,” says Sami.

Matt Fortune joins Jumeriah

Dubai-based luxury brand Jumeirah has appointed Matt Fortune to the role of Cluster Social Media Manager. With over ten years of experience, Matt previously worked with Motivate Publishing as Web Editor for What’s On magazine and most recently with ITP Media Group as Head of Digital Content for Time Out magazine. In his new role, he will lead the content and social strategy for hotels and restaurants in the brand’s Dubai.

Free Fallin’

Team TMN voluntarily threw themselves into the world’s largest wind tunnel to get a taste of what the real-deal skydiving experience feels like…

What: Inflight Dubai, Indoor skydive experience

Where: Skydive Dubai Desert Campus

When: Inflight Dubai is open all week, from 10am until 7pm

The Promise: With a team of world-class instructors, state-of-the-art facilities and the most advanced vertical wind tunnel on the planet, experience the thrill of skydiving without actually jumping off a plane.

Did it Deliver?

With Dubai’s presence increasingly growing on the ‘places-to-visit’ map for tourists around the world, Skydive Dubai has made a mark for itself with the infamous photograph of a person floating over the Palm Jumeirah, which is given as a memoir to each of those fearless residents or tourist that decide to take the leap. While each member of Team TMN has dreamt of hopping off that plane and updating our facebook cover photo to show-off our bravery to the world, not many of us have mustered the courage to give it a go. However, when we were introduced to Inflight Dubai, the world’s biggest vertical wind tunnel with fans that whip up a wind speed of 282kmph, we were eager to try it out.

Flyers, first time or experienced can book their appointments online via the ‘Booking’ tab on the website. Inflight Dubai welcomes individuals as well as families and large groups to participate – packages range from the minimum, which is two minutes of flight time at AED262, all the way up to one-hour tunnel time that can accommodate up to 24 flyers (one at a time). We booked ourselves a ‘Buddy Package’ for two, with two minutes each.

Upon arrival, we were welcomed by an enthusiastic lot at the reception of the Skydive Dubai Desert Campus who briefed us on the wind tunnel and inquired about any health conditions that could get in the way of our flying experience. Instructors at Inflight Dubai are trained to work with flyers of varied fitness backgrounds and disabilities, as long as they’re older than three years of age. We were made to sign a waver to confirm that we’re physically able to withstand the wind-draft and were then introduced to our instructor for the day, Jennie.

Extremely spirited and kind, Jennie took us up to the locker room and zipped us into a flight suit and a funky little helmet. We were asked to empty out our pockets and take off all jewellery to avoid it getting misplaced. It’s best to come wearing lace-up trainers, however, Inflight Dubai provides rental shoes if the flyer’s footwear is not flight-appropriate. After we were armed with our flight-gear, Jennie proceeded to give us a presentation on safety as well as demonstrated the right posture that needs to be maintained while in the tunnel. She briefed us on hand signals and gestures that would be required in-flight and made sure we’re all set for our flight, which included steps on how to enter and exit the tunnel.

We headed downstairs to the entrance of the massive tunnel, where we were provided with earplugs and goggles to protect ourselves from the blast of wind that we were about to encounter. Jennie went over the safety instructions once more and then helped us plunge into the tunnel and stay afloat and eventually swivel all the way up to the top. We started at roughly three feet off the ground and soared up to easily 20 feet above! In-tunnel cameras record the entire process and snap several pictures of you while you’re in there.

Once our minutes were done and we departed the tunnel, we stepped out of our jumpsuits and headed back to the reception where they showed us the footage from our flight and honoured us with personalised flight certificates claiming that we’ve ‘defied gravity at terminal velocity in the world’s biggest windtunnel.’

The Verdict: It may seem incredibly short in real-time, but two to eight minutes of in-flight time is more than enough to experience the thrill and adrenaline of skydiving. Team TMN is sure to head back since return flyers enjoy a massive discount following the first visit.

Meltwater promotes Christo Van Wyk

Global media intelligence firm, Meltwater, has promoted Christo Van Wyk to the role of Area Director for India and the Middle East. With over eight years of experience, Christo joined Meltwater in 2009 as Client Relations Account Manager and was most recently Client Acquisition and Sales Consultant. In his new role, he will be responsible for leading Meltwater’s sales and customer service across the Middle East and India.

“I am looking forward to my new responsibilities and helping to grow our presence in the Middle East and India, which are both exciting markets,” says Christo. “With growing internet and mobile penetration and a tech savvy younger generation, companies in these markets are looking to maximise the value of data to reach new demographics and adapt their marketing strategies based on outside insights, which is where we come in.”

Votek makes new appointment

Dubai-based software company, Votek has appointed Joanna Cousins to the role of Head of Communications and Business Development. With over six years of experience in client relations and business development, Joanna previously worked with Provocateur and most recently with Vii Dubai. In her new role, she will be handling the account for educational toy business line, Loujee as well as overseeing the branding, advertising and PR product displays and photo shoots for Votek’s clients across the GCC.

“It’s an exciting time to join Votek, with our products launching on different platforms and new products in the pipeline, using technology previously unseen in this region,” says Joanna. “I’m looking forward to engaging new and existing clients across the GCC to help them understand the benefits of our products and solutions and integrate them into their own business environment.”

PHD expands regional network

Dubai-based media and communications agency, PHD has launched its operations in Lebanon as a part of its regional expansion plan. With an office in Beirut, PHD will bring its expertise and working methods to manage the interest of its clients across Lebanon and the Levant region. The new launch will also see the appointment of Maroun Hassoun to the role of General Manager, PHD Lebanon to oversee the team and report to Elda Choucair, CEO of PHD MENA.

“Having spent my entire career in the marketing industry, I can say that I have watched the rise of PHD with awe,” says Maroun. “I feel an equal sense of responsibility in maintaining and developing this mindset and excitement about the opportunity to tangibly make a difference in a market I know so well.”

TishTash makes new appointment

Marwa Mohamed has joined TishTash Marketing and Public Relations as PR Assistant. With a Bachelor’s Degree in Marketing Communications, Marwa launched her own blog, The Beauty Bunny in 2014. In her new role, she will support the team in consolidating press coverage, pitching for features as well as assist in events and social media content writing.
“It was through her blog that we first noticed Marwa, so when we were looking for some support in the office, she felt like a natural fit,” says Natasha Hatherall-Shawe, Founder and Managing Director, TishTash Marketing and Public Relations. “We’re excited to have her on our team.”

Custard to set up meeting hubs at Dubai Lynx

Dubai-based event management agency, Custard has partnered with Dubai Lynx to set up meeting hubs at the upcoming event. Through the hubs, the agency aims to draw attention to the importance of being able to conduct meetings in a private and professional environment, while maximising time at an event. The Dubai Lynx International Festival of Creativity is set to take place from March 5-7, 2017 at Madinat Jumeirah Arena.

“Dubai Lynx brings together clients and teams from across the region and the wider world for three days to celebrate creativity in MENA,” says Emma Farmer, General Manager, Custard. “Naturally this lends to many high level face-to-face meetings being arranged, but ends up with people heading back to their offices to conduct their meeting in an appropriate environment. The hubs will give people the opportunity to book a fully equipped and air conditioned meeting room on site, removing the need to host meetings off-site and allowing delegates more time to experience the festival.”