Dubai-based media and communications agency, PHD has launched its operations in Lebanon as a part of its regional expansion plan. With an office in Beirut, PHD will bring its expertise and working methods to manage the interest of its clients across Lebanon and the Levant region. The new launch will also see the appointment of Maroun Hassoun to the role of General Manager, PHD Lebanon to oversee the team and report to Elda Choucair, CEO of PHD MENA.
“Having spent my entire career in the marketing industry, I can say that I have watched the rise of PHD with awe,” says Maroun. “I feel an equal sense of responsibility in maintaining and developing this mindset and excitement about the opportunity to tangibly make a difference in a market I know so well.”