Global media intelligence firm, Meltwater, has promoted Christo Van Wyk to the role of Area Director for India and the Middle East. With over eight years of experience, Christo joined Meltwater in 2009 as Client Relations Account Manager and was most recently Client Acquisition and Sales Consultant. In his new role, he will be responsible for leading Meltwater’s sales and customer service across the Middle East and India.
“I am looking forward to my new responsibilities and helping to grow our presence in the Middle East and India, which are both exciting markets,” says Christo. “With growing internet and mobile penetration and a tech savvy younger generation, companies in these markets are looking to maximise the value of data to reach new demographics and adapt their marketing strategies based on outside insights, which is where we come in.”