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Instinctif Partners welcomes Andrew Berridge

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International communications consultancy, Instinctif Partners has appointed Andrew Berridge to the role of Consultant. With over ten years of experience in strategic communications, content management and new business generation, Andrew most recently worked with Auxilium as Account Manager. In his new role, he will work across Instinctif Partners’ portfolio of clients including Emirates NBD Asset Management and National Bank of Kuwait, to manage its English language content and media relations with the regional and international press. He will also be responsible for the client’s annual report content creation.

“I am excited to be joining this dynamic team of young professionals and look forward to achieving many great objectives together,” says Andrew. “Instinctif Partners has an excellent reputation in the region and I am delighted to be able to contribute towards its success going forward.”

New Managing Director appointed at Cicero & Bernay

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Public relations consultancy, Cicero & Bernay (C&B) has promoted Tariq Al Sharabi to the role of Managing Director. Tariq most recently held the role of Director of Client Services, where he supported the agency’s expansion strategy and worked on delivering positive results for the clients. In his new role, he will continue to enhance the agency’s client services while adding value and further supporting their needs.

“I have been in the communications industry for over 15 years and for much of that time, C&B has been my home,” says Tariq.  “My main aim has been to unite our team and clients within a spirit of result-driven progress and proactivity, which has allowed us all to thrive in the competitive industry in which we work. It is a privilege to work alongside the C&B team and going forward we will continue to take C&B to the next level together.”

ASDA’A Burson-Marsteller wins at the Gold Standard Awards

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ASDA’A Burson-Marsteller has been named ‘Middle East Consultancy of the Year’ at this year’s Gold Standard Awards. The award aims to celebrate corporate affairs and corporate communications professionals across public affairs, strategic communications and stakeholder agreement sectors in the Asia Pacific and Middle East region. The event also recognised ASDA’A in the category of ‘Social Media Communications’ for its use of digital channels to engage with stakeholders.

“The Gold Standards, which is the most prestigious awards of its type in Asia Pacific and the Middle East, recognises the best of the best and we are thrilled with our wins, which recognise the world-class standard of the work we do,” says Sunil John, Founder and CEO, ASDA’A Burson-Marsteller. “Our team works tirelessly to produce work of the highest quality and such recognition only fuels our passion to deliver excellence.”

 

New joiner at House of Comms

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Dubai-based integrated communications agency, House of Comms has appointed Shannon Hartley to the role of Junior Account Executive. As a recent graduate from Middlesex University, Shannon holds a bachelor’s degree in Marketing and in her new role she will work across House of Comms’ clients such as FIJI Water, ENOC and Omega Dubai Desert Classic.

“Joining a company like House of Comms, which has clients you dream of and colleagues you can call your family away from home, is everything I was looking for in an agency and more,” says Shannon. “I am so excited to be working with such a talented group of people and with a diverse client base that is not only growing my skills but enhancing my career progression.”

Jad Chababi promoted at J3

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J3, part of UM MENA has promoted Jad Chababi to the role of General Manager of Africa, Middle East and Turkey (AMET). Having joined J3 in 2014, Jad most recently held the role of Regional Business Director, where he worked on the strategic and tactical development of the Johnson & Johnson brand across the region. In his new role, he will lead the rollout of the J3 partnership in the Middle East, Africa and Turkey to drive business across the region and help the creation of a solid organisational structure in all markets. He will also focus on upgrading the product offering across the region to ensure performance consistency while maintaining a strong position across the region.

“Jad Chababi has played a pivotal role in our partnership with Johnson & Johnson in the MENA region and we look forward to seeing this being successfully extended in newer markets,” says Joe Nicolas, Regional Managing Director, UM MENAT. “Due to his impeccable business acumen and senior marketing expertise, Jad has successfully provided significant value creation opportunities for Johnson & Johnson, positioning them as a market leader and enhancing our competitive position as an agency in this region.”

RBBi to launch Digitalks

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Digital marketing agency, Red Blue Blur Ideas (RBBi) is set to launch a new digital-focused conference series, Digitalks on January 24, 2018 at the Novotel Hotel, World Trade Centre, Dubai. Digitalks aims to address MENA’s online market, while focusing on e-commerce and the challenges it faces in the region. The conference will also include presentations by Sofiane Haddadi, Head of Media at L’OREAL, Abdelaziz Mohammed, Regional Head Digital Marketing at SOUQ.COM and Amol Kadam, Co-Founder at RBBi, to deliver new perspectives of the digital industry as well as on e-commerce in MENA and the different ways to increase investments around the Middle East.

“The cutting-edge conference covers a wide range of topics that influence business decisions and will demonstrate the best in corporate digital strategies and tactics,” says Naguib Toihiri, Organiser and SEO Department Lead, RBBi. “With the e-commerce market estimated to be worth up to $10bn by next year, the topics are set to revolve around new innovative ways of thinking and formulating cutting edge digital strategies.”