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Jan-Philipp Jahn promoted at Serviceplan ME

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Serviceplan Middle East, Germany’s independent communications agency, has appointed Jan-Philipp Jahn as General Manager. Jan-Phillip has been a part of the Serviceplan team for over eight years, during which he has been directly in charge of managing and developing campaigns for companies in both German and the region, such as the BMW Group, Continental Tires, Tetra and Kia. Jan-Philipp worked for the Serviceplan Hamburg office for five years, prior to joining the Dubai office in 2011 as Client Service Director. In his new role, Jan-Philipp will oversee the day-to-day operations of the agency, and will play a key role in expanding Serviceplan Middle East’s presence across the region.

“It is a pleasure to see the Serviceplan Middle East team growing,” says Rami Hmadeh, Managing Partner, Serviceplan Middle East. “Jan-Philipp has been with the company for many years, and has undoubtedly demonstrated great talent and professionalism that has earned him his new title.”

Yas Marina Circuit launches YasHUB app

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Yas Marina Circuit has launched the YasHUB smartphone and tablet app. In partnership with SMG Mobility – the mobile division of Starcom MediaVest Group – and Flip Media, the app was developed to provide the latest news and information during the build up to the 2014 Formula 1 Etihad Airways Abu Dhabi Grand Prix, as well as provide a seamless end-user experience for visitors to the circuit on race weekend. Yas Marina Circuit commissioned the app as part of its wider strategy on providing digital solutions to improve customer engagement experiences, as well as reinforcing its position in driving online motorsports content creation in the region. The app is available for free download at the Apple and Google Play Android stores and offers a range of features to users.

“This app really does enhance visitors’ experiences massively in the build up to and during the race weekend,” says Nick McElwee, Director of Sales and Marketing, Yas Marina Circuit. “But more importantly, its development signifies Yas Marina Circuit’s evolution away from our previous incarnation as a traditional advertiser for our first Grand Prix in 2009, and towards our new reality as a content publisher and media brand.”

Dimitri Papadimitriou, Director of Mobile at Starcom MediaVest Group adds, “This is a testament to SMG Mobility’s support for our clients’ leap into the mobile arena. Mobile is integral for our clients’ businesses, and we have created a suite of in-house digital capabilities to build mobile creative and develop apps.”

Clive Primrose, Client Services Director at Flip Media concludes, “This is a pioneering moment for apps in the Middle East. The focus on digital customer experience and bringing the pillars of the event to life through creativity and technology are what place it at the forefront.”

Devinder Bains announced as Stylist Arabia Editor

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Devinder Bains has joined the Arab Publishing Partners (APP) team – part of ITP Publishing Group – as Editor of Stylist Arabia. Launching in October this year, Devinder will head up the Gulf version of the Stylist publication, overseeing the first ‘freemium’ weekly magazine in the region. Devinder brings extensive experience to her new role, formerly as Features Director of Fabulous, the UK Sun on Sunday newspaper’s magazine, and prior to this as Features Editor of Look magazine and Head of Features at IPC Media’s Real Life Group in the UK.

“I couldn’t be more excited about launching Stylist Arabia,” says Devinder. “I’ve loved the UK edition of the magazine since its launch issue, nearly five years ago. My team and I can’t wait to emulate the high production values, strong personalities and intelligent journalism achieved by Stylist in the UK and France. Expect a world-class magazine that celebrates women and mixes the hottest fashion and beauty trends, with all the essential know-how about local events, culture, food and travel.”

Kasper Wigen joins Dubai Hilton Cluster

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Kasper Wigen has been appointed as Cluster Marketing and Communications Manager for the Dubai Hilton Cluster – Hilton Dubai Jumeirah Resort, Hilton Dubai Jumeirah The Walk and Hilton Dubai Creek. Having worked with Hilton Hotels and Resorts for almost seven years across Europe and the Middle East, Kasper was most recently Marketing and Communications Manager for the two Hilton hotels in Beirut, Lebanon. In his new position, Kasper’s primary role will be focused on strategies and innovation, significantly on F&B marketing and PR.

“Coming back to the UAE, and Dubai in particular, really brings me great pleasure,” says Kasper. “It’s a high-impact, constantly evolving market, so as a communications specialist you need to stay sharp and tirelessly be innovative to keep up with competitors. I am anxious to throw myself to the sharks and develop my skills and knowledge!”

Manuela Meres joins Waldorf Astoria RAK

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Manuela Meres has been appointed as Marketing Manager for Waldorf Astoria Ras Al Khaimah. Manuela joins the team from the Hilton Dubai Cluster, where she was Assistant Marketing Communication Manager since 2012. Alongside the Marketing Manager, Manuela oversaw the PR, marketing and CSR campaigns for the three Hilton hotels in Dubai – Hilton Dubai Jumeirah Resort, Hilton Dubai The Walk and Hilton Dubai Creek. In her new position, Manuela will be in charge of all marketing campaigns and marketing relating activities.

“Joining Waldorf Astoria Ras Al Khaimah is a very important step in my career in hospitality,” says Manuela. “Waldorf Astoria is a dream come true, it’s a legendary brand and the Ras Al Khaimah property truly lives up to its brand heritage. During my five years with Hilton, I have learnt and developed a lot and now feel ready for this new challenge. I am extremely excited to create new Waldorf memories!”

Effies Global Index rank FP7/DXB no.1 MENA agency

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The Effie Effectiveness Index has ranked FP7/DXB as the most effective MENA agency for 2014. Launched in 2011, the Effie Index identifies and ranks the marketing communications industry’s most effective agencies, advertisers and brands by analysing finalist and winning data from 40 worldwide Effie Award competitions.

In addition to this, FP7/DXB ranked as the 4th agency globally, as well as the number one agency in the McCann worldwide group. The Effie Index features the most effective – marketers, brands, agency holding groups, agency networks, agency offices and independent agencies. These ranking are filtered by region, country and product category.

New online beauty magazine to launch

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A new online beauty magazine, Hello Pretty, is due to launch this month. The platform – www.hello-pretty.com – which goes live on August 20, 2014, will be updated daily, featuring expert tips, makeovers, beauty DIYs, shoots, tutorials and the latest beauty gossip. The online magazine is to be edited and run by founder Aseya Nasib, who brings nearly ten years of experience in the beauty industry, as well as make up and beauty experience in online and print media in the region with magazines such as VIVA, Cosmopolitan Middle East, Velvet and Good Housekeeping.

“There is so much growth in the Middle Eastern beauty industry, with some of the biggest international brands creating products specifically for the market,” says Aseya. “Now is the perfect time to create an expert guide to beauty in the region and being online gives us the opportunity to reach a much wider audience than print.”

Duha Abbas joins MBC

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Duha Abbas has been appointed as Associate Continuity Producer for MBC. Duha joins the team from Ahlan! Arabia, where she held the position of Features Writer for the past year, working on health, beauty, travel and society. In her new role, Duha will prepare menus and graphics for a number of channels on MBC, with her primary focus on creative writing and creating unique promos.

“I’m excited about joining MBC, as it was the opportunity I was looking for to expand my expertise having studied and practised video and TV production,” says Duha. “With the chance to do what you enjoy everyday alongside other talented people, who wouldn’t be happy?”