The Effie Effectiveness Index has ranked FP7/DXB as the most effective MENA agency for 2014. Launched in 2011, the Effie Index identifies and ranks the marketing communications industry’s most effective agencies, advertisers and brands by analysing finalist and winning data from 40 worldwide Effie Award competitions.
In addition to this, FP7/DXB ranked as the 4th agency globally, as well as the number one agency in the McCann worldwide group. The Effie Index features the most effective – marketers, brands, agency holding groups, agency networks, agency offices and independent agencies. These ranking are filtered by region, country and product category.