Four Communications has been appointed by individual marketing firm SweetBeam, to develop its external communications strategy and drive its public relations programme in the region and internationally. Established in France in 2008, SweetBeam moved its headquarters to Dubai in 2010 as a full service partner for hotels, providing a range of revenue-maximising opportunities via services that include targeted in-room marketing, guest behaviour intelligence and staff coaching.
“In today’s competitive market we believe it is essential for hospitality decision-makers to understand how they can increase their in-house guest spending, by customising marketing messages to each individual guest,” says Troy Simoni, CEO, SweetBeam. “As we continue to expand across the Middle East, Europe and Asia we are looking forward to our partnership with Four Communications to enhance the hospitality sector’s understanding of the power of individual marketing.”
Ray Eglington, Managing Director – International of Four Communications adds, “We are delighted to be working with SweetBeam, which is an exciting and innovative company with an intelligent solution that we believe has significant growth potential across the region. With our strong portfolio of experience in the travel sector, both in the Middle East and internationally, Four Communications is well placed to support SweetBeam in its growth journey.”