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Aziza Communications welcomes new team members

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Luxury lifestyle PR agency Aziza Communications has welcomed PR Executive Faye Jones and Junior PR Executive Janine Alyssa to its expanding team. Faye joins the team from London where she formed part of the Ted Baker Head Office team, Janine previously held the position of Marketing Executive and Content Writer at Pearl of Arabia Travel and Tourism.

“Joining Aziza Communications represents a strategic career move for me and I am thrilled to be working with such exciting brands,” says Faye. “I feel lucky to be part of such a great company and am very much looking forward to being involved in its future expansion.”

Janine adds, “I am over the moon at joining the dynamic team at Aziza Communications – I look forward to helping create exciting campaigns for our luxury brands!”

 

Promotions announced at The Qode

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Rania Kfoury and Shimaa Elsayed have been jointly promoted to Account Directors at The Qode. Both ladies have been with the agency since its launch and have played an integral role in developing the business. Collectively, Rania and Shimaa will oversee all of The Qode’s PR accounts, each managing a team of Account Managers and Account Executives, as well as liaising with clients and members of the media.

“Excelling at The Qode has definitely been one of the most rewarding experiences of my career,” says Shimaa. “Being a part of the agency from its inception and witnessing its steady growth and development into a leading luxury PR consultancy has been very fulfilling. I am very excited about what the future holds and feel extremely lucky to be a part of this very impressive structure.”

Rania adds, “I’ve been with The Qode since the very beginning and it’s very satisfying to see what it’s become today, to contribute to its success and be part of the growth. I am looking forward to more exciting challenges ahead!”

 

LinkedIn announces top 10 brands in the UAE

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LinkedIn has revealed the top 10 most influential brands in the UAE. With 313 million members on the professional network and over 10 million of those based in the Middle East, the list has been created based on the engagement of users with brands headquartered in the UAE.

The top 10 brands are as follows:

1.Etihad Airways

2.Emirates Airline

3.Jumeirah Group

4.Cleveland Clinic Abu Dhabi

5.EMAAR

6.Etisalat

7.National Bank of Abu Dhabi

8.Du

9.DAMAC

10.TASC Outsourcing

With airlines, hospitality providers, real estate companies and telecom operators featuring in LinkedIn’s list, the hospitality industry in the UAE appears to be leading with social media engagement.

“While LinkedIn offers brands unmatched opportunities to reach out and engage with their target audiences, any marketing effort needs constant and consistent measurement to ensure success,” says Jacob Thomas, Head of LinkedIn Marketing Solutions, MENA region. “The brands we have identified in the UAE are leading among their peers in using LinkedIn’s Marketing Solutions most effectively, and the make-up of the ranking shows that social media is a significant force for brands in the country.”

Eliza Sloane leaves Conrad Hotels

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Eliza Sloane has left her position as Director of Bars and Restaurants at the Conrad Hotel, Dubai. Having been in the position for two years, Eliza was responsible of all pre-opening setups, launches to market and successful operations of the Food & Beverage venues at the Conrad Hotel, and oversaw each venue’s individual marketing campaigns, conceptualising and branding. Upon leaving her position, Eliza moves on to co-found two consultancy companies based here in Dubai, concentrating on local and international contracts.

“Being part of the Conrad Dubai pre-opening team has been one of the most treasured professional journeys of my life,” says Eliza. “Working with a brilliant and dynamic team has been a privilege, and the reception and encouragement from our associates, suppliers, peers and the media has also been remarkable. The success Conrad Dubai has already enjoyed will undoubtedly continue to grow year on year.”

The first consulting agency,Terra Firma – www.tfcg.consulting – will focus on corporate management strategies in the hospitality, FMCG, retail, real estate, IT banking and construction industries, while For Example will offer specialist consulting for all the required components of opening an F&B venue; including conception, branding, launch to operation, systems, staffing and marketing.

 

New Arabic daily newspaper launches

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Al Araby Al Jadeed, a UK-based newspaper, has launched this week and will be distributed across global markets including the UAE. The Arabic daily newspaper will publish impartial reporting, and will be a platform for a wide range of views and opinions, allowing for freedom of expression and intellectual development. It will provide in-depth, engaging and professional coverage in politics, culture, economy, arts, society and sport at Arab and international levels.

Al Araby Al Jadeed has already launched alaraby.co.uk, which went live on March 30 of this year and provides Arab audiences with credible and independent news coverage; it has already developed a rapidly growing readership and a large Twitter following.

Published by UK company Fadaat Media Ltd, the Al Araby Al Jadeed newspaper will be available in local newsagents, shops and supermarkets across the UK, UAE and selected outlets in Europe.

MCN launches Transformers Program

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Middle East Communications Network (MCN) has today launched its Transformers Leadership Development Program. The unique program – a first in the region for the media and advertising industry – is part of MCN’s aim to develop best-in-breed talent for its future leadership across its multi-agency, multi-location footprint in the MENA region.

The roll out follows a selection phase undertaken earlier this year, to identify MCN talent who have shown consistently high performance and future leadership potential. The 50 key performers selected and nominated to undertake the study program are drawn from 11 MCN agencies and will undergo a 10-month academically focused curriculum that provides a formal training structure built around the key pillar of creativity and strategic leadership.

“I am delighted to announce the launch of the Transformers program at MCN,” says Ghassan Harfouche, CEO, MCN. “It is a unique academic collaboration in the region and it is a testament to our belief in the future of our young talent. We are constantly striving to improve our human capital base and this investment in our most promising young leaders will now ensure that our clients are in the best of hands today and tomorrow. This program facilitates and enhances creativity and innovative thinking. In partnership with the Berlin School of Creative Leadership, we are laying the foundations for our next generation of success and I wish everyone on the program the best of luck.”

Namshi.com appoints new Fashion Editor

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Sarah Zakzouk has been appointed as Fashion Editor at Namshi.com. Heading up the editorial side of the business, Sarah joins the team from her previous position at Style.com/Arabia, as well as her time spent as a freelance writer in the region’s fashion and lifestyle domain.

“I am excited by the evolving fashion landscape in the Middle East and it is my job to ensure that Namshi.com is at the forefront of this dialogue,” says Sarah. “This is the time to promote experimental designs and unexpected styles – to mix things up and get everyone involved in the conversation. This is the place to be and there is a lot more to come.”