FP7/DXB has won the account to represent the Leisure & Entertainment arm of the Majid Al Futtaim (MAF) group of companies in the UAE. The pitch for the account was first initiated in May of this year and included a host of multinational advertising agencies. Effective from November 1, 2014, FP7/DXB will oversee the through-the-line communications for Majid Al Futtaim Leisure & Entertainment, across its current four brands – Ski Dubai, Magic Planet, i-FLY and Little Explorers.
“When you have great brands and great clients that have a clear vision of where they want to go, you can’t ask for anything more,” says Sasan Saedi, Managing Director, FP7/DXB. “We are super excited about the work we will be embarking on for their iconic brands and the team at Majid Al Futtaim Leisure & Entertainment has been extremely supportive throughout the pitch process. They are great marketers that are set with what they want to achieve, and it is up to us now as their new communication partners to help them create new and innovative communications that gets them there. The entertainment and leisure business is a tough industry and you constantly need to reinvent yourself and be able to have a fresh story and offering. We are excited to support these fantastic brands grow.”