LinkedIn has revealed the top 10 most influential brands in the UAE. With 313 million members on the professional network and over 10 million of those based in the Middle East, the list has been created based on the engagement of users with brands headquartered in the UAE.
The top 10 brands are as follows:
4.Cleveland Clinic Abu Dhabi
7.National Bank of Abu Dhabi
With airlines, hospitality providers, real estate companies and telecom operators featuring in LinkedIn’s list, the hospitality industry in the UAE appears to be leading with social media engagement.
“While LinkedIn offers brands unmatched opportunities to reach out and engage with their target audiences, any marketing effort needs constant and consistent measurement to ensure success,” says Jacob Thomas, Head of LinkedIn Marketing Solutions, MENA region. “The brands we have identified in the UAE are leading among their peers in using LinkedIn’s Marketing Solutions most effectively, and the make-up of the ranking shows that social media is a significant force for brands in the country.”