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Lamiaa Elkholy joins Emaar

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Lamiaa Elkholy has been appointed as Senior Content Executive – Digital Marketing at Emaar. As a bilingual editor, copywriter and photo editor, Lamiaa previously held the position of English Editor at du for four years, before moving on to her most recent position as Photo Editor/Content Editor Bing Apps Arabia at Microsoft. Both roles entailed launching projects – anayou.com for du and msn Arabia for Microsoft – where Lamiaa’s Arabic and English editorials defined the tone and content selection for online publishing and were key to the success of the startups. In her new position at Emaar, Lamiaa will be creating the bilingual content for Emaar Dubai’s newly launched social media communications platforms.

“I’m incredibly excited about my new position as Senior Content Executive with Emaar,” says Lamiaa. “It is a great responsibility to be the voice of a corporation as huge and as reputed; the variety of Emaar’s assets in Dubai and worldwide make incredibly rich and sought after material for social media – people have been waiting for this wide channel of communication and it is simply the perfect timing for me to recharge and kick it off as part of a leading digital marketing team in Dubai.”

Tbreak Awards 2014 winners announced

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The winners of the third annual Tbreak Awards were announced last night at a ceremony held at The H Hotel, Dubai, highlighting the best in the Middle East’s technology and gaming industry. Hosted by Tbreak Media – which publishes Tbreak Tech, IGN Middle East and AskMen Middle East – nominations for the awards were based on products reviewed by the team at Tbreak.com, with winners being selected by a public online voting system as well as a panel of expert judges.

“It’s always a pleasure to recognise and award the best from the industry,” says Abbas Jaffar Ali, Director, Tbreak Media. “The Tbreak Awards are our way of honouring the outstanding products, services and companies from the Middle East each year.”

With a number of subcategories in each section, the Tbreak Awards were divided into the Technology Awards, with the Sony Xperia Z3 Dual winning Best Phone and GITEX Technology Week picking up Best Industry Event; the Technology Awards as judged by the public, with Souq.com being awarded as Best Online Retail and dubizzle taking home the Best Regional App, the Video Games Awards, which saw Forza Horizon 2 (Microsoft) winning the Best Press Launch and the Best Gaming Event going to GAMES14; and finally the Video Games Awards Judged by Public Vote, with Geekay Games securing the Best Gaming Social Media and Sony Playstation Middle East awarded Best Gaming Brands.

The full lineup of winners can be found on www.tbreak.com.

Patronage confirmed for Arab Woman Awards KSA

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Her Royal Highness Princess Reema Bandar Al Saud, CEO of Alfa International and Al Hama LLC, has reconfirmed her patronage and position as Chair of the Judges Board for the Arab Woman Awards KSA for the second consecutive year. The Awards aim to raise public awareness on the significant achievements by Arab women in the region and to provide young women with inspirational role models.

Established in 2009 by ITP Group, the Arab Woman Awards has to-date recognised over 230 women from the UAE, Kuwait, Qatar and the Kingdom of Saudi Arabia across a diversity of fields that include business, energy, entrepreneurship, charity, media, government and literature.

“Year after year the Arab Woman Awards has provided a platform where similar minded women can come together and thrive in their accomplishments,” says HRH Princess Reema Bandar Al Saud. “It is a great privilege to be part of such a noble award ceremony that not only highlights the important contributions of women in the region but also imparts inspiration for the next generation of young Saudi women.”

Other Judges Board members for this year’s awards include Lina Al Maena, Founder of Jeddah United Sports Company; Amina Al Jasim, prominent Saudi fashion designer and Founder of Dar Bresam Fashion; Lateefa Alwaalan, Founder and General Manager of Yatooq and Basma Felimban, internationally recognised Saudi artist.

Sue Holt, Executive Director, ITP Consumer and Founder of the Arab Woman Awards adds, “We are proud to be able to provide a platform for such talented individuals and a means of celebrating their success. The standard of nominees is high in KSA as the women are highly educated and very determined individuals.”

With nominations flooding in for exceptional women from across the Kingdom, the 2015 Arab Woman Awards KSA is expected to present the richest field yet of inspiring women. There will be twenty awards provided as there has been an addition of four new award categories this year – New Media, Finance, Energy and Legal. The winners will be presented at a female-only gala dinner held at the Faisaliah Hotel in Riyadh at the end of March, hosted by celebrity presenter Diala Makki.

Ellie Keene joins Pragma

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Ellie Keene has joined the Pragma team as PR & Communications Manager. With over three and a half years in PR, Ellie has worked across a number of high profile campaigns in London and Dubai, including the Victoria’s Secret campaign with Adriana Lima, the launch of Café Belge at The Ritz Carlton, as well as Jergens and Anantara Hotels whilst in the position of Account Executive at DABO & CO. Most recently, she held the role of Senior Account Manager for solar lights specialists Solarway, building brand awareness throughout the region. In her new position, Ellie will oversee the public relations for Cavalli Club, Cavalli Caffé , Cirque Le Soir and The Health Factory.

“I am absolutely thrilled to be part of the Pragma team and work on exciting brands such as Cavalli and Cirque Le Soir,” says Ellie. “It’s a really exciting time for the brands so I’ve joined at a great time! I can’t wait to get stuck in and create some great PR!”

Shefki Nawaz joins Capital D Studio

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Shefki Nawaz has been appointed as Associate Director of D the Agency at Capital D Studio. Joining the team from New York, Shefki brings over a decade of experience working with renowned photographers and brands. She has contributed to countless internationally-acclaimed advertising campaigns, including Dior, Shiseido, Rag & Bone, Chloe, Cover Girl, Land Rover, Club Monaco, NIKE, Pantene and Cool Water. Shefki has also worked extensively with Vogue, Numéro, W and Interview Magazine. Shefki now joins the sister company of Capital D Studio, where she will manage the existing roster of creative talent, as well as signing new talent from the region and beyond.

“It’s really exciting to be in Dubai – it’s a new and challenging market,” says Shefki. “We have already signed some incredible new talent and I look forward to more announcements coming very soon.”

Arab Publishing Partners sign Hello! Middle East

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Arab Publishing Partners (APP) is taking over the licensing agreement of Hello! Middle East. A significant re-launch of the brand is scheduled for the second quarter of 2015, with interactive digital editions and a dynamic social media presence that will mark a major shift in Hello!‘s presence in the GCC.

“We are very excited at the re-launch and APP’s plan to launch two new premium monthly titles – Hello! Arabia and Hello! Bollywood – targeting educated, affluent and discerning women,” says Anthony Luke, Licensed Editions Operations Manager, Hello! “This will extend our global reach to 33 editions worldwide.”

Ali Akawi, APP’s Managing Director adds, “Taking over Hello! in the Middle East will offer an exciting opportunity to expand APP’s impressive portfolio of luxury publications. Readers are looking for a full brand experience that also takes them across social media networks and onto their own smart phones for unprecedented access to the glamourous lifestyles of royalty and celebrities around the world, not to mention right here in the GCC. The three editions of Hello! will make all of that – and more – possible, which is exciting for readers and advertisers alike.”