As part of its CSR initiative, SocialEyez, a leader in social media analytics, engagement and marketing services, has renewed its contract with Dubai Cares for pro-bono social media services. SocialEyez originally partnered with Dubai Cares in 2013, following a Twitter campaign, and under the renewed agreement, SocialEyez will support Dubai Cares in managing and growing its presence across the region’s social media platforms.
“It’s time that our success as an agency transcends into something socially consequential,” says Fadl Al Tarzi, CEO, SocialEyez. “There’s a term we use in our pitches a lot – social awareness – and it means that we’re acquainting audiences on behalf of a brand. When it comes to Dubai Cares, this term has more depth and much to offer. We’re not just reiterating the organisation’s cause; we’re bringing together a community, driving more consciousness and overall becoming a backbone to their goals.”
Tariq Al Gurg, Chief Executive Officer of Dubai Cares adds, “Community engagement is critical to our work and SocialEyez has contributed in building our presence in the realm of social media to raise awareness about our programs and initiatives. Every child has the right to quality primary education and through social media we are able to reach out to increasingly large numbers of supporters across the world, encouraging them to join in and support the movement towards universal primary education.”