Lamiaa Elkholy has been appointed as Senior Content Executive – Digital Marketing at Emaar. As a bilingual editor, copywriter and photo editor, Lamiaa previously held the position of English Editor at du for four years, before moving on to her most recent position as Photo Editor/Content Editor Bing Apps Arabia at Microsoft. Both roles entailed launching projects – anayou.com for du and msn Arabia for Microsoft – where Lamiaa’s Arabic and English editorials defined the tone and content selection for online publishing and were key to the success of the startups. In her new position at Emaar, Lamiaa will be creating the bilingual content for Emaar Dubai’s newly launched social media communications platforms.
“I’m incredibly excited about my new position as Senior Content Executive with Emaar,” says Lamiaa. “It is a great responsibility to be the voice of a corporation as huge and as reputed; the variety of Emaar’s assets in Dubai and worldwide make incredibly rich and sought after material for social media – people have been waiting for this wide channel of communication and it is simply the perfect timing for me to recharge and kick it off as part of a leading digital marketing team in Dubai.”