United Arab Emirates – Page 177 – The Media Network

Arab Woman Awards UAE judges confirmed

August 26, 2015/0 Comments/in Regional News /by Emily Churchill-Owen

The Arab Woman Awards UAE has finalised the panel of female judges for its 2015 edition. Aiming to raise public awareness of significant achievements by Arab women in the region, nominations for participants are open to the public until September 20, 2015, on the website www.ArabWomanAwards.com. To be eligible for an award, nominees should be female, of Arab descent, and must have contributed positively to the UAE either in economic, social or cultural areas. Started in Dubai, the awards now hold regular annual, invitation-only ceremonies in the UAE, Qatar, Kuwait and the Kingdom of Saudi Arabia (KSA).

Chairperson of the Sharjah Businesswoman Council and honorary Chairperson of the Arab Woman Awards UAE Judges Board, HE Ameera Bin Karam will resume her duties for the 2015 awards. Owner of the SME Advisory Group, Nadine Y. Malouf and CEO and Board Member of the Noor Dubai Foundation, Dr. Manal Taryam, will both also reprise their roles as judges. Other members of the 2015 judging panel will include: Dr Mona Hammami, Manager, Office of Strategic Affairs in the Abu Dhabi Crown Prince Court; Huda Al Lawati, Partner, Abaai Group; Noor Sweid, Partner, Leap Ventures; Najat Meki, Emirati Artist and Gina Tadros, Editor, Hello! Arabia.

“We are very proud of the quality of the judging panel for the 2015 Awards,” says Sue Holt, Awards Founder and Executive Director, ITP Consumer. “The strength of the bench is a testament to the reach and influence of the Arab Woman Awards. This year, we were inspired by the number of influential, successful women that we could select as part of an exceptional panel of judges.”

Sakshi secures ALSHOP.com campaign

August 26, 2015/0 Comments/in Account win /by Emily Churchill-Owen

E-commerce company ALSHOP.com has signed Sakshi Advertising & PR as the marketing agency for their seventh anniversary campaign. The company has been catering to the MENA region with its e-shopping experience since 2008 and the new campaign, called The Big 7, will offer a range of deals to UAE-based consumers. Sakshi Advertising & PR will be responsible for building further visibility and credibility for clients within the UAE through PR and advertising efforts.

“We’re excited to roll out The Big 7 campaign for ALSHOP.com,” says Atul Dhawan, CEO, Sakshi Advertising & PR. “E-commerce is booming in the region and we are confident that our professionalism and rich experience will enable us to make ALSHOP.com stand out amidst the fierce competition.”

Mary Katranzou to collaborate with Stylist Arabia

August 26, 2015/0 Comments/in Regional News /by Emily Churchill-Owen

Fashion designer Mary Katrantzou has teamed up with Stylist Arabia magazine to guest edit a September issue of the weekly title. Enlisting the help of many of her friends, including make-up artists, models and philanthropists, Mary will be in charge of the issue, giving readers an exclusive sneak peak at her upcoming Spring/Summer 2016 collection. She will also be providing readers with her pick of products on the Style List and discussing the role of strong women in the fashion industry today, Mary will be joined on the cover by her long-term muse and supermodel, Yasmin Le Bon. The issue is scheduled for release on September 15, 2015.

“I am thrilled to be the Guest Editor of this issue of Stylist,” says Mary. “It has been an amazing experience to put my spin on a medium that I have never worked in before, and to challenge myself. Stylist presents such an important voice for modern women, so I wanted my issue to embrace this and celebrate women who have inspired me throughout my career.”

Devinder Bains, Editor-in-Chief, Stylist Arabia, adds “Everyone in the office loves Mary’s creations, so to have her on board for this project has been amazing.”

Annalect MENA to partner with Ensighten

August 25, 2015/0 Comments/in Regional News /by Emily Churchill-Owen

Omnicom Media Group MENA’s data, technology and analytics division, Annalect MENA, has partnered with enterprise data and tag management company Ensighten, to bring first-party data insights to the region’s advertisers. The partnership aims to help advertisers improve the efficiency and ROI of their brand campaigns. The Ensighten open marketing platform enables brands to collect, own and act on data from everywhere – on-site, off-site, mobile and offline – so that digital marketers can provide personalised experiences in real time to consumers on any device or marketing channel.

“Ensighten’s open marketing platform is changing the way brands collect, own and act on data generated across the customer journey in real time,” says Elie Khouri, CEO, Omnicom Media Group. “We’re very excited at the new opportunities Ensighten’s technology will create for brands here.”

David Saxon, Vice President of Partner Sales and Business Development, Ensighten, adds “In a competitive environment smart and timely actions make all the difference and we’re proud to help Annalect deliver more relevant and personalised consumer experiences across the entire customer journey.”

Socialize welcomes new Account Manager

August 25, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Lucie Semmau has joined digital communications agency Socialize as an Account Manager. With over three years of experience in digital marketing, Lucie most recently worked as a Digital Account Manager at McCollins Media in Dubai. As an Account Manager, she will be handing the social media strategy for brands under Socialize’s portfolio.

“I truly believe that the pursuit of knowledge is never-ending,” says Lucie. “The day you stop seeking is the day you stop growing. An exchange of knowledge is always possible at Socialize, which will allow me to grow and be my best. I’m looking forward to starting this massive adventure.”

Vizeum MENA wins PUMA campaign

August 24, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Vizeum MENA has won the account to cover all media buying and planning for an upcoming PUMA campaign. The agency, part of the Dentsu Aegis Network, will offer the sports brand an integrated approach to communications planning, beginning with the new brand campaign launching in September, called PUMA Pact – No Matter What. Vizeum MENA will manage the account from its UAE office, but will coordinate with its network to plan campaigns across the MENA Region.

“Vizeum’s thinking around audience-centric planning and an inherently digital strategic approach is going to provide us a strong platform to achieve our business goals,” says Abdalhamid Oraibi, Head of Marketing, PUMA Middle East. “We have a great opportunity here to deliver a bold and engaging consumer strategy with Vizeum.”

Anouk Bondroit, General Manager, Vizeum MENA, adds “We are thrilled to have been appointed to work with PUMA and particularly, to be helping them to engage with their audience in a meaningful and enduring way. Media in the Middle East is converging and we are excited to help PUMA remain ahead of the curve and dominate within the digital space.”

Rawaj International secures Zorlu Centre

August 24, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Boutique communications agency Rawaj International has acquired the PR account for Zorlu Centre, Turkey’s new lifestyle destination, located in Istanbul. The centre features over 72,000 square metres of scenic space dedicated to shopping, art and eateries, as well as the Zorlu Performing Arts Centre, Zorlu Park and Raffles Istanbul. Rawaj International will be handling all PR-related activities for Zorlu Centre in the GCC, as well as accommodating all media requests.

UM MENA welcomes Rodrigo Mavu

August 24, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

UM MENA has welcomed Rodrigo Mavu to the role of Creative Director for the Middle East and North Africa (MENA) region. Rodrigo holds over 15 years of experience in advertising, in Brazil as well as in the UAE, and most recently worked as Associate Creative Director at Livingroom Communication. As Creative Director, he will be responsible for strategically driving the creation and ideation process across UM MENA, within the agency’s client portfolio.

“As Creative Director at UM MENA, my primary focus will be to strengthen the creative muscle of each project by working really closely to the strategy team and business directors, helping them to find better ways to translate the core vision of our clients and their products into effective and groundbreaking campaigns,” says Rodrigo. “The projects I’ve seen in development at UM MENA so far are amazing, and it’s going to be an awesome experience to inject creativity and help these teams cross the finish line.”

Spark* Middle East renews wasl account

August 23, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Dubai-based advertising agency Spark* Middle East has renewed its account with wasl Properties and wasl Corporate, following a pitch process that saw seven agencies compete for the business. The renewed contract will see Spark* Middle East handle all creative advertising solutions for both wasl companies.

“wasl’s renewed partnership with Spark* Middle East is based on trust and the quality of creative services offered,” says Yusuf Pingar, Managing Director, Spark* Middle East. “I would like to extend my gratitude to wasl for choosing Spark* Middle East again as its creative partner. The extension of our partnership is a testament to the creative and inspiring work environment that we nurture and grow.”

Niveen Tolba, Head of Marketing and Corporate Communications, wasl, adds “We are glad to have joined hands with Spark* again. The wasl/Spark* partnership has only strengthened over the past three years and our renewed collaboration will serve as a catalyst for wasl’s growth.”

Judy Cogan joins ShortList UAE

August 23, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Judy Cogan, former Lifestyle Editor for Friday magazine, has joined ShortList in the UAE as Deputy Editor. Judy has 10 years of writing experience, as well as a BA Hons in Journalism. As Deputy Editor, she will be supporting ShortList Editor-in-Chief, Eddie Taylor to produce the mass circulation weekly title ShortList in the UAE which is published by Arab Publishing Partners, part of ITP Publishing.

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