Omnicom Media Group MENA’s data, technology and analytics division, Annalect MENA, has partnered with enterprise data and tag management company Ensighten, to bring first-party data insights to the region’s advertisers. The partnership aims to help advertisers improve the efficiency and ROI of their brand campaigns. The Ensighten open marketing platform enables brands to collect, own and act on data from everywhere – on-site, off-site, mobile and offline – so that digital marketers can provide personalised experiences in real time to consumers on any device or marketing channel.
“Ensighten’s open marketing platform is changing the way brands collect, own and act on data generated across the customer journey in real time,” says Elie Khouri, CEO, Omnicom Media Group. “We’re very excited at the new opportunities Ensighten’s technology will create for brands here.”
David Saxon, Vice President of Partner Sales and Business Development, Ensighten, adds “In a competitive environment smart and timely actions make all the difference and we’re proud to help Annalect deliver more relevant and personalised consumer experiences across the entire customer journey.”