United Arab Emirates – Page 161 – The Media Network

Ruth Bradley to launch second Roberto’s

December 23, 2015/in Account win, Featured /by Michelle J Kuehn

Ruth Bradley Consulting has secured the PR account to launch a second Roberto’s restaurant in Abu Dhabi. The homegrown italian brand will open it’s second restaurant in the region early in 2016, and the agency will be responsible for boosting brand awareness leading up to, and after, the launch.

“Located at The Galleria Mall on Maryah Island, Roberto’s Abu Dhabi will be one of the largest venues in the area,” says Ruth Bradley, Managing Director, Ruth Bradley Consulting. “2016 will be an exciting year for Roberto’s and for Ruth Bradley Consulting and we remain committed to the success of the group in the region.”

Mindshare to hold Content Decoded Conference

December 21, 2015/in Featured, Regional News /by Michelle J Kuehn

Mindshare, part of global media agency network WPP, is set to hold a media conference under the theme of Content Decoded on January 19, 2016. The conference will be held in The Annex, Burj Khalifa Dubai, and will offer a lineup of experts from a range of different industries, who will teach participants how to utilise data for more creative content, as well as how to deliver content at a scale, amongst other topics.

“At our core, Mindshare’s first priority is to maximise the return on investment for our business partners,” says Samir Ayoub, CEO, Mindshare MENA. “The way content is initiated, developed and used has changed over time. This event will help professionals from any industry use the tools and insights that our panel has created from years of experience. Using their techniques, our attendees will be wowed by measurable impact of adaptive, data-powered content developed for their business.”

Serviceplan retains BMW Group Middle East

December 21, 2015/in Account win /by Michelle J Kuehn

BMW Group Middle East has renewed its partnership with Serviceplan Middle East as the lead brand agency for the BMW and MINI brands, following a multi-agency creative pitch. Serviceplan has been holding the account since 2000, servicing BMW’s regional office in Dubai, as well as 14 importer markets across the GCC and Levant.

“We were really impressed by Serviceplan’s spirit and determination to maintain our business,” said Bassant Hammad, Communications Manager, BMW Group Middle East. “The agency showed strength across all disciplines, especially in their digital approach, where they demonstrated a truly innovative and creative competitive edge.”

Rami Hmadeh, Managing Partner, Serviceplan Middle East, adds “We are delighted to continue our partnership with the BMW Group for the next five years. Having come from a six-year partnership with the group in the Middle East, we were confident going into the pitch. Our long partnership with the BMW Group has allowed us to fully comprehend and adapt to the nuances of servicing an international brand. We are grateful to BMW for their renewed confidence in Serviceplan as their lead brand agency.”

Q Communications secures Triathlon Challenge

December 20, 2015/in Account win /by Michelle J Kuehn

Q Communications has been appointed to handle the PR for GEMS Education’s Triathlon Challenge, set to take place on January 30, 2016. The challenge is open to all schools, universities, parents, teachers and non-teaching staff in the UAE who would like to participate, and Q Communications will be looking to raise awareness of the event across the region.

“We are eager to work with GEMS Education on this project, and to be a part of this great event which encourages people from across the Emirates to unite and participate in the challenge,” says Elsa Roodt, Managing Partner, Q Communications. “Education and fitness are two industries we are very passionate about. The Triathlon Challenge is open to all age groups, and will encourage the whole family to take part and be active.”

Media mourn the loss of Dominic De Sousa

December 17, 2015/in Regional News /by Michelle J Kuehn

Dubai’s media community today mourns the tragic loss of Dominic De Sousa, Founder and Owner of CPI Media Group. With a media career spanning over 30 years and a reputation as an outstanding businessman, Dominic worked for Dubai-based companies Reed Business Publishing and ITP Publishing Group before founding Corporate Publishing International, now known as CPI, in the early 1990’s – a company he has owned ever since. The larger-than-life boss and keen showman died last night of heart complications while performing on stage at the BBC Good Food Awards, and he will be greatly missed by the media community.

Secret PR has appointed new Director of Finance

December 16, 2015/in Movers & Shakers /by Michelle J Kuehn

Joe Whitehead has joined Secret PR as Director of Finance. Previously with Flowserve in London and in the Dubai office, Joe brings 10 years of experience in sales and marketing with Fortune 500 companies. In his new role, Joe will be responsible for the company’s budget, procurement and financial operations working closely with the Director to assist with business development.

“While I’m new to PR, I’m confident that my experience in sales, marketing, operations and finance will transfer easily to the new role,” says Joe. “I look forward to developing in this position and growing the company with the great team that Sarah has put in place.”

Q COMMUNICATIONS SIGNS THE LUXURY NETWORK

December 16, 2015/in Account win /by Michelle J Kuehn

Q Communications has been appointed by The Luxury Network to help launch and raise awareness of the membership group in the UAE. The consultancy will oversee PR, communications and events for the network’s newly launched Dubai and Abu Dhabi offices. Q Communications is a founding member of the network, alongside Tiffany & Co., Lamborghini, Royal Jet Group, Bombardier, Sofitel Hotels and Bang & Olufsen.

Working closely alongside Dubai-based Juan Perez and Oksana Bondar, who are spearheading the UAE division of the network, Q Communications will start a media engagement campaign designed to create mass awareness of the The Luxury Network’s foray into the UAE market and help to drive membership.

“The Luxury Network is the world’s leading luxury affinity marketing, partnerships and events group and expansion into Dubai and Abu Dhabi – two cities renowned for their love of high end brands – is a strategic step towards growing the network globally,” says Elsa Roodt, Director and Co Founder, Q communications. “With our portfolio of luxury clients and expertise within the sector, we are very excited to be on board as its agency and as a founding member, and hope to support The Luxury Network in reaching its business objectives.”

MEPRA AWARDS 2015 – Winners Announced

December 15, 2015/in Award win /by Michelle J Kuehn

The Middle East Public Relations Association (MEPRA) held its annual gala dinner last night in celebration of the most exciting communicators of 2015. Highlights of the evening included Memac Ogilvy Public Relations – Dubai, sweeping the floor of the Consumer Goods category for their work on “Innovation that Excites”, “Labels are for cans, Not People” and “#AmexExplorer: The Card That Takes You Places”.

Hill+Knowlton Strategies took gold in the Consumer Services category for their work on Flash Entertainment’s “YASALAM”, while in Healthcare & Services Memac Ogilvy Public Relations – Lebanon, impressed judges with its “Breast Cancer Awareness” campaign. House of Comms was awarded gold for its work on “JIM Will Fix It Nepal Relief” which fell under the Corporate Social Responsibility & Environmental PR category, and APCO Worldwide was recognised for its work for Noor Bank in the Financial PR sector.

The Dave Robinson Award for Outstanding Young Communicator of the Year (agency-side) went to Four Communications’ Mohanned Lafi with Ooredoo Kuwait’s Yasser Mohammad picking up the same for Outstanding Young Communicator of the Year (in-house). The Chairman’s Award was presented to Hill+Knowlton Strategies’ Sconaid McGeachin and Four Communications Group scooped Agency of the Year.

Ruth Bradley Consulting retains Roberto’s

December 15, 2015/in Account win /by Michelle J Kuehn

Ruth Bradley Consulting has retained the Roberto’s DIFC account for a second year. Handling all PR, marketing and social media for the homegrown Italian restaurant, run by Skelmore Hospitality Group, Ruth Bradley Consulting has assisted the brand gain recognition in the What’s On Awards as Best Italian 2015 and as Best Restaurant Team in the Caterer Awards 2015.

“We are very proud to have been retained for a second year running by the Skelmore Hospitality Group,” says Ruth Bradley, Managing Director, Ruth Bradley Consulting. “After a successful first year with several awards under our belt, we’re looking forward to 2016, which will be an exciting year for Roberto’s and ourselves.”

OMD reappointed by Beiersdorf

December 13, 2015/in Account win, Featured /by Michelle J Kuehn

Global skin care company, Beiersdorf, has reappointed OMD, part of the Omnicom Media Group MENA as its media agency. After a highly competitive pitch against the manufacturer’s other international agency of record; the purpose of the pitch was to ensure that Beiersdorf was still ahead in terms of strategic and commercial excellence with its media communications. OMD was selected in 2014 to lead, design and execute its comprehensive digital strategy, including creative development and execution. This was an extension to the range of services OMD already provided, including communications planning and investments, digital display, social media, performance marketing and analytics.

“Beiersdorf is one of these clients who not only push you again and again so that you perform at the highest level but also respond positively to our ideas and recommendations,” says Elie Khouri, CEO, Omnicom Media Group MENA. “Together, we’ve moved the needle on consumer research, digital innovation and results-based planning. The outcome of this review is a validation of our team’s focus on all-round excellence and we certainly look forward to collectively aiming even higher in the coming years.”

Bhavna Mishra, Beiersdorf MENA’s Marketing Director adds, “Beiersdorf is committed to regularly review and benchmark its processes to ensure highest levels of operational excellence and efficiency. After a careful review process we have decided to extend and renew our partnership with OMD for the MENA business. OMD’s expertise and partnership continues to help us touch the lives of our consumers in MENA while delivering outstanding value.”

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