Q Communications has been appointed by The Luxury Network to help launch and raise awareness of the membership group in the UAE. The consultancy will oversee PR, communications and events for the network’s newly launched Dubai and Abu Dhabi offices. Q Communications is a founding member of the network, alongside Tiffany & Co., Lamborghini, Royal Jet Group, Bombardier, Sofitel Hotels and Bang & Olufsen.
Working closely alongside Dubai-based Juan Perez and Oksana Bondar, who are spearheading the UAE division of the network, Q Communications will start a media engagement campaign designed to create mass awareness of the The Luxury Network’s foray into the UAE market and help to drive membership.
“The Luxury Network is the world’s leading luxury affinity marketing, partnerships and events group and expansion into Dubai and Abu Dhabi – two cities renowned for their love of high end brands – is a strategic step towards growing the network globally,” says Elsa Roodt, Director and Co Founder, Q communications. “With our portfolio of luxury clients and expertise within the sector, we are very excited to be on board as its agency and as a founding member, and hope to support The Luxury Network in reaching its business objectives.”