Future Tech Media acquires Adzouk
Dubai-based digital advertising agency, Future Tech Media has acquired the digital advertising network, Adzouk. Founded in 2011, the programmatic supply side network works with advertisers including General Motors, Unilever and Jaguar Land Rover across the MENA region. The acquisition aims to increase client needs particularly in Africa and Asia while strengthening Future Tech Mediaâs strategic positioning in the region.
âIn todayâs rapidly evolving and connected world, our clients are demanding more and more digitally cutting-edge solutions,â says Boye Balogun, Managing Director, Future Tech Media. “This acquisition enables us to grow faster and offer clients a comprehensive solution encompassing content, media and technology. There is a perfect synergy between our existing product offerings and weâvealready started integrating Adzoukâs products across our five offices. We will also continue to work on new product development as we advance our advertising technology roadmap.â
Jamie Atherton, Co-founder and MD, Adzouk, continues, âThis is a very positive step for the business as we are now part of a larger integrated digital technology business. We will be able to offer our clients Future Tech Mediaâs products including access to their content studio and influencer marketing technology. We are very proud of Adzoukâs achievements over the last seven years and are confident that we are in a hyper-growth phase with the right talents and leadership on-board.â