FP7/DXB has successfully pitched and won the digital and social business of Lipton – Unilever’s flagship tea brand with a range of products including Lipton Black Label, Lipton Clear Green and Lipton Chai Latte. The agency will be tasked with overseeing the digital communication and content strategy of Lipton across the Gulf region.
“Lipton is a great global brand and as digital and social have become increasingly important in our region, brands like Lipton need to maintain their leadership to remain at the cutting edge of this space,” says Sasan Saeidi, Managing Director, FP7 UAE Group. “We are delighted to be able to partner and help Lipton with this amazing opportunity. There are a lot of initiatives we are currently working on and excited to be launching soon.”
Waqas Iayed, Managing Director Foods, Refreshments and Home Care, Unilever, adds “Lipton is the biggest tea brand globally, as well as in the GCC. It enjoys a great heritage with the Arab consumers as it has been part of their households for generations. Being the leading advertiser in the category, Lipton recognises the changing media habits in the region and is committed to staying ahead of the curve in the digital and social space as well. We are, therefore, excited to announce our partnership with FP7/DXB and are looking forward to launching a host of interesting initiatives for our consumers.”