UAE – Page 8 – The Media Network

ShortList welcomes Amany Saghir

July 30, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

ShortList UAE, an Arab Publishing Partners publication, has welcomed Amany Saghir to the role of Advertising Manager. Having previously worked as Advertising Manager at Cosmopolitan, Amany has over two years of experience in advertising as well as a Bachelor of Business Administration.

In her new role with ShortList UAE, Amany will be responsible for finding and selling creative solutions to clients both online and in print. She will also deal with ShortList’s international offices, as well as media agencies.

Cheil wins Etihad Airways account

July 29, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Cheil Network has been appointed by Etihad Airways to handle it’s global digital and social marketing activities. Cheil’s global network of specialists will now be responsible for delivering the airways’ strategy and creative in all digital and social channels. The agency will also support Etihad Airways with performance-based marketing, analytics and reporting.

“Digital is at the core of our marketing and Cheil’s strong global team demonstrated a perfect blend of creative ambition and strategic thinking,” says Shane O’Hare, Senior Vice President, Marketing, Etihad Airways. “They will also bring a high level of sophistication to our performance marketing through their analytical skills and understanding of the latest industry technology. This makes them the right agency partner for the next phase of Etihad Airways’ growth.”

Lotta Malm Hallqvist, Global Vice President, Cheil, adds “We want to work with innovative brands that are poised for global growth in the next decade. Etihad Airways is one of those brands. We look forward to elevating the airline to be the top digital and social brand in its category by delivering strategically informed, inspirational creative work.”

Alsayegh Media welcomes Michal Gasior

July 29, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Emirati communications firm Alsayegh Media has welcomed Michal Gasior to the role of Digital Director. With over 12 years of international industry experience, Michal most recently worked as Digital Director at Agency 222 in Doha. In his new role with Alsayegh Media, he will lead key digital disciplines and offerings, driving digital strategies and recommending innovative approaches for the firm’s diverse client base.

“It’s a pleasure to be joining the Alsayegh Media team and such a talented, passionate group who strive to excel in everything they do,” says Michal. “I aim to hit the ground running and ensure we continue to raise the bar in producing creative, engaging and highly effective digital projects for our clients.”

Leila Almaeena, Managing Director, Alsayegh Media, adds “I am pleased to welcome Michal to our growing team. He brings with him a wealth of experience and his addition will not only strengthen a major area of our business – but meet the increased demand for innovative digital solutions.”

Meltwater to host free live webinar

July 28, 2015/0 Comments/in Regional News /by Emily Churchill-Owen

Global media monitoring and analysis platform Meltwater is set to host an online seminar on the subject of Arab Women on Social Media – how to market, engage and resonate with them. The webinar is free to attend, will be held on Wednesday, July 29, 2015 at 12pm UAE time, and will feature a presentation from Amira Azzouz – the Founder and Editor in Chief of bilingual fashion and lifestyle portal, fustany.com.

“I am excited to speak at this unique webinar, the first of its kind to provide brands with a better understanding of modern Arab women and how to effectively engage with them on social media,” says Amira.

To register for the webinar, go to http://buzz.mw/b6uxj_l

Mediaquest partners with emblem

July 28, 2015/0 Comments/in Regional News /by Emily Churchill-Owen

Mediaquest has signed an agreement with emblem to use the creative PR and production agency’s ‘Cinemative PR’ service to enhance digital video coverage of its editorial division and range of media-related events, including: Arab Luxury World, the Effies and Top CEO. Cinematic PR is characterised by PR content being incorporated in strategically designed short-videos, which are then shared on digital media and other online platforms within four hours of production.

“Mediaquest is known across the region for its leading journalism and industry events that attract interest and audiences from around the world,” says Alexandre Hawri, Co-CEO, Mediaquest. “emblem has an impressive track record producing HD quality news videos and highlighting events through its Cinematic PR offering, and we are delighted to be partnering with them to capture moments and enhance our news.

Zelda Hyman, Founder and Managing Director, emblem, adds “We launched the Cinematic PR concept earlier this year and we are extremely excited that Mediaquest has taken it in their stride to be an early adopter of our on demand video service.”

MMG to launch MMG Talent Connect

July 28, 2015/0 Comments/in New Launch /by Emily Churchill-Owen

Model Management agency MMG Models and Eventz will launch its new talent portal MMG Talent Connect – www.mmgtalent.com – on August 1, 2015. The new portal will connect directors and clients from the fashion industry, such as Editors and Events Co-ordinators, directly to models, hosts, photographers, hairstylists, stylists, make-up artists, actors and cast. Clients will be able to browse portfolios of talents registered with MMG Talent Connect, and start booking directly through the portal.

“We have been a part of the talent business for 10 years now,” says Gosia Golda, Managing Director, MMG Models and Eventz, Director, MMG Talent. “The portal is a direct response to the frustrations of casting directors who are constantly presented with the same pool of talent over and over again. The enthusiasm that we have received is quite overwhelming on both sides of the spectrum!”

Simon Thurston joins Alsayegh Media

July 27, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Simon Thurston has joined Emirati communications firm Alsayegh Media as Senior Creative Copywriter. Having worked across a variety of industries, Simon has gained experience in the UK, Kingdom of Saudi Arabia and the UAE.

In his new role, Simon will focus on strengthening creative content development for Alsayegh Media’s key clients in Dubai and Abu Dhabi, including Abu Dhabi Education Council, Health Authority Abu Dhabi and Emerson Climate Technologies.

“I am pleased to welcome Simon to the Alsayegh Media team,” says Leila Almaeena, Managing Director, Alsayegh Media. “His experience will prove invaluable and will strengthen a key area of our business – as well as meet the increased demand for intelligent, creative content.”

Simon adds “I am very pleased to be taking on a new challenge and joining such a diverse and talented agency. This is an exciting time for Alsayegh Media and I am confident I can build on the impressive momentum that has fuelled their success to date.”

TishTash wins Detox Delight account

July 27, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Dubai-based marketing and communications agency TishTash has secured the account to cover all PR and communications for Detox Delight, the UAE’s first detox delivery service. The agency will work towards pushing the Detox brand as a whole, as well as working with Detox Delight to undertake more marketing and experiential activities and partnerships with relevant companies and brands in order to target and reach consumers.

“I’ve long been a fan of Detox Delight, as a busy and health conscious professional woman, and when the opportunity came about to work with a brand I genuinely love and believe in, we jumped at the chance,” says Natasha Hatherall, Managing Director, TishTash. “We’re excited to work with the Detox Delight team and support the exciting launches and initiatives they have coming up on 2015!”

Viceroy Hotel Group welcomes Kirsten Spence

July 23, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Kirsten Spence has joined the Viceroy Hotel Group, Dubai as Director of Marketing and Communications. With over 10 years of experience in marketing and communications, Kirsten has worked for international hotel brands such as InterContinental and Jumeirah.

In her new role, Kirsten will form part of Viceroy’s leadership team in the UAE opening the Viceroy Dubai Palm Jumeirah resort. She will be responsible for developing, implementing and monitoring marketing and communications strategies, as well as coordinating media interest in the hotel.

“I’m extremely excited to return to the UAE to join the Viceroy team on such a landmark, game changing hotel opening on Palm Jumeirah,” says Kirsten. “Viceroy has a distinctive style and an appetite for positive disruption that will prove to be a very strong asset and a marketers dream!”

FLC promotes Preeta Panicker

July 22, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Dubai-based Marketing, Events and Model Management Agency, FLC has promoted Preeta Panicker to the role of Division Head – Events. Most recently, Preeta was Events and Marketing Manager, and she brings over 14 years of experience to her new role.

As Division Head – Events, Preeta will oversee the department’s growth, position FLC as a complete event solutions provider, grow the database of regional and international talent, and increase the number of large scale event executions on a regional level.

“My promotion is a welcome reflection of the continued trust that the Managing Partners have in me and my work, and for that I feel validated and proud to continue to aim high,” says Preeta. “My personal and professional journey with FLC has been rewarding.

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