TOH PR – Page 2 – The Media Network

TOH PR to represent Vita Coco

October 30, 2014/0 Comments/in Account win /by Melissa Jean McWhirter

TOH PR has been appointed by Vita Coco Coconut Water to handle its PR across the GCC. Established in New York in 2004, Vita Coco Coconut water is currently available across 13 countries, with a 91 percent and 60 percent market share in the UK and US respectively. Vita Coco recently entered the GCC market and is rapidly establishing a presence in the UAE.

“We are incredibly happy to win the Vita Coco account after a competitive pitch process,” says Sophie Toh, Managing Director, TOH PR. “We are confident that Vita Coco will create the same strong brand following in the region as more and more people look for healthier beverage alternatives, and overall will drive the success of the coconut water category following on from its phenomenal success in the UK and USA.”

TOH PR signs Le Royal Meridien AD restaurants

August 4, 2014/0 Comments/in Account win /by Team TMN

TOH PR has won the PR account to represent three of Le Royal Meridien Abu Dhabi’s signature restaurants; Stratos revolving lounge bar & grill, Amalfi contemporary Italian restaurant and Market Kitchen, inspired by Jean-Georges Vongerichten’s concept of the ‘hotel as home’. TOH PR will handle all media, digital and influencer relations for the UAE.

“We are excited and honoured to be working with such a prestigious hotel as Le Royal Meredien Abu Dhabi and their dynamic in-house team,” says Sophie Toh, Founder and Managing Director, TOH PR. “We look forward to establishing their portfolio of restaurants on the ever-evolving Abu Dhabi restaurant scene.”

TOH PR signs Lulu Guinness

June 24, 2014/0 Comments/in Account win /by Team TMN

TOH PR has won the account to represent Lulu Guinness as its public relations agency in the GCC. The first Lulu Guinness store will launch in July 2014 in Dubai, and is the result of a franchise partnership with AMZ Group. The British designer’s collections of outré bags and playful accessories are currently stocked in the UK, New York, London, China, Thailand and Tokyo.

“The team and I are delighted to have been awarded the Lulu Guinness PR account,” says Sophie Toh, Founder and Managing Director, TOH PR. “Lulu’s iconic designs surpass being classed as mere fashion accessories and are becoming collectable items in their own right. With our agency’s experience in the luxury sector and very real connections to the region’s influencers, we feel best placed to tell the Lulu Guinness story to a new, Middle Eastern audience.”

TOH PR signs RAKBANK account

June 22, 2014/0 Comments/in Account win /by Team TMN

TOH PR has been appointed by RAKBANK as its public relations agency in the UAE. Established for almost 40 years and with assets worth AED 31.5 billion, TOH PR will be responsible for all of RAKBANK’s media relations, communications and events in the region.

“We are delighted to be working with RAKBANK,” says Sophie Toh, Founder and Managing Director, TOH PR. “It’s an exciting opportunity to work with their in-house team to increase awareness of the bank’s brand and product offering, commitment to nationalisation, and focus on CSR. We aim to support them in increasing their customer base and widening their demographic.”

TOH PR signs Rubicon Exotic Fruit Juice

June 1, 2014/0 Comments/in Account win /by Team TMN

TOH Public Relations has been appointed as the PR agency for the official launch of Rubicon Exotic Fruit Juice in the UAE. Founded in the UK in 1982, Rubicon exports from the UK to a number of countries both in Europe and other regions including Canada.

“We are delighted to add Rubicon to our growing portfolio of consumer beverage clients,” says Sophie Toh, Founder and Managing Director, TOH Public Relations. “Rubicon has a cult following in the UK and sponsors a range of major cricket and football tournaments. We look forward to working with the team and building awareness of the brand within the region, and have some exciting plans. We can’t wait to make life exotic for the people of the UAE.

TOH PR signs Aspinal of London

April 17, 2014/0 Comments/in Account win /by Team TMN

TOH Public Relations has won the account to handle Aspinal of London for the GCC. Within the region, the English luxury brand has stores located at The Galleria, Abu Dhabi, and The Avenues Shopping Mall, Kuwait.

“We are very excited to be part of the team tasked with communicating the Aspinal brand story in the GCC,” says Sophie Toh, Managing Director, TOH PR. “We truly believe in the brand, and are excited to have the opportunity to work with such a prestigious luxury goods house and help attract a new audience to Aspinal of London.”

TOH PR signs Caudalie Paris

March 23, 2014/0 Comments/in Account win /by Team TMN

TOH Public Relations has announced its appointment to handle media and VIP relations for the launch of Caudalie Paris in the UAE. The French skincare brand is making its debut in the MENA region, and TOH PR will be responsible for introducing the brand to media and influencers in the UAE, starting with a press conference and VIP evening to be held on April 7, 2014.

“The team and I are huge fans of Caudalie; both the story behind and efficacy of its gorgeous products,” says Sophie Toh, Founder and Managing Director, TOH Public Relations. “I believe it was this enthusiasm and the existing knowledge of the brand that helped us clinch the account. Needless to say, we’re really excited to get started and to deliver strong results for the client, drawing on our extensive experience in the beauty and wellness field.”

TOH signs Ormé PR account

March 5, 2014/0 Comments/in Account win /by Team TMN

TOH PR has been appointed as the official PR agency for Ormé in the Middle East. Widely regarded as the jeweller of choice for exceptional, bespoke pieces amongst Italy’s upper class community, Ormé has built a legacy around handmade, personalised pieces inspired by the sea, sand and nature’s bountiful reserves.

“We are delighted to widen our work within the luxury jewellery sector and we were drawn to Ormé as a client because of its Italian heritage, family values and deep-rooted sense of quality and heritage,” says Sophie Toh, Founder of TOH PR. “The Ormé team is charm personified and we look forward to helping translate this ethos to the local market through media outreach and brand partnerships.”

TOH PR wins VOSS Middle East PR account

January 6, 2014/0 Comments/in Account win /by Team TMN

VOSS, one of the world’s leading premium artesian still and sparkling waters, has partnered with TOH Public Relations to strengthen their regional presence in the UAE and throughout the Arabian Peninsula. As a premium brand associated globally with purity and excellence, TOH PR will build the brand’s reputation and further its positioning as the market leader in premium bottled water, also launching their new home and office delivery service throughout the UAE.

“I have been working with VOSS in United Arab Emirates since 2006 and have seen steady positive growth during the entire period,” says Will Foster, Regional Manager Arabian Gulf & Indian Ocean Islands, VOSS. “Adding an agency like TOH PR will grow the VOSS brand awareness and add excitement to our marketing efforts.”

Sophie Toh, Founder of TOH PR adds, “Winning VOSS as part of a competitive pitch process has been a fantastic boost to the agency as we head into 2014 and underlines our experience in the FMCG and hospitality sectors. The global credibility of the VOSS brand is self-evident and we look forward to strengthening brand values and implementing compelling activations for regional media, taste makers and stakeholders.”

TOH PR wins NStyle International PR account

December 8, 2013/0 Comments/in Account win /by Team TMN

TOH PR has signed a new PR contract with Dubai-based, NStyle International Group. Founded by entrepreneur Lama Bazzari in 2001, NStyle International Group consists of NStyle Nail Lounge, NStyle Nail Care, Urban Male Lounge, BiCE Mare and the newest venue to the BiCE Group, Sapori di BiCE.

“We are pleased to announce our partnership with NStyle International Group,” says Sophie Toh, Founder of TOH PR.”This Group encompasses some of the most respected restaurants and beauty outlets within the region. Both our beauty and food and beverage teams are looking forward to getting started.”

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