Helen Farmer to go freelance

Helen Farmer has left good magazine, part of Motivate Publishing, in order pursue freelance work on a full-time basis. Having worked as Editor for good since its conception in 2013, Helen moved to a part-time editorial role in March this year, where she was responsible for writing, commissioning and editing features for the magazine, as well as handling social media and marketing the title through online and radio platforms. Helen will now be freelancing on corporate and lifestyle copy editing and writing, as well as radio journalism. She will also continue to work on her recently rebranded parenting website, The Mothership –
“I’m really excited about the flexibility my new way of working will offer and the opportunity to pursue passion projects as well as explore different avenues and media platforms,” says Helen. “I’m also looking forward to developing The Mothership and helping other working mothers in Dubai, whether its through events or online.”

New website for The Mothership

Parenting blog The Mothership has been rebranded and given a new website, Launched in 2015 by magazine Editor and Broadcaster Helen Farmer, the improved website platform and brand identity will now allow for more blog posts, reviews, recommendations and news, as well as make it possible to work with select partners. There are also now options for user interactions, social sharing and advertising space, created as a response to demand from both UAE companies and followers.

“I started blogging as a way of dealing with the newness and weirdness of being a mum and I’ve been overwhelmed by the reception,” says Helen. “It isn’t about ‘perfect’ parenting – it’s about connecting UAE mums, sharing honest and reliable content and keeping a sense of humour throughout. I’m really looking forward to working with great brands that are in line with my values, and having the opportunity to share information with The Mothership’s audience.”