Parenting blog The Mothership has been rebranded and given a new website, themothershipdxb.com. Launched in 2015 by magazine Editor and Broadcaster Helen Farmer, the improved website platform and brand identity will now allow for more blog posts, reviews, recommendations and news, as well as make it possible to work with select partners. There are also now options for user interactions, social sharing and advertising space, created as a response to demand from both UAE companies and followers.
“I started blogging as a way of dealing with the newness and weirdness of being a mum and I’ve been overwhelmed by the reception,” says Helen. “It isn’t about ‘perfect’ parenting – it’s about connecting UAE mums, sharing honest and reliable content and keeping a sense of humour throughout. I’m really looking forward to working with great brands that are in line with my values, and having the opportunity to share information with The Mothership’s audience.”