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The Fashion Hub gets new look

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UAE-based fashion website The Fashion Hub (TFH) has expanded its offices into London and re-launched its digital platform with a new look. The new website will act as a virtual panel that voices the non-linear market of fashion, art and lifestyle, with a more digitalised and interactive format. Having previously worked with worldwide brands such as Harvey Nichols London, Selfridges and Canon, the digital publication will now be welcoming new contributors to the site.

“It was time to take the next step, to become more digitalised, to have richer content, it’s been for years and we knew the timing was right,” says Parisa Birgani, Founder and Editor, The Fashion Hub. “We know our readers so well, because we are both our own readers. There was such a gap in the market for something like TFH, a platform that didn’t focus on the commercial, but focused on the non-liner, and we’re both so happy to shine a light on that part of the industry, and to broaden peoples minds about it, especially in the Middle East.”

Lydia Birgani, Co-Founder, The Fashion Hub, adds “We’ve now constructed a more interactive platform which helps engage and interconnect different ideologies, regions. Opening an office in London has allowed us to target our European readers more and it’s a very exciting chapter for TFH.

Google revamps DoubleClick

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Google has undergone a complete revamp of its DoubleClick Verification to help marketers protect their brands, budgets and give advertisers more control over where their ads appear online. Originally launched by Google in 2012, DoubleClick Verification integrated into the DoubleClick Digital Marketing platform as a natural extension of campaign workflow, protecting brands and giving advertisers more confidence with their digital investment.

In Google’s official blog post, a number of features have been added and updated to DoubleClick Verification, including –

  • Ad blocking: There are several features Google has been working on surrounding ad blocking. Advertisers can now add to the pre-built set of exclusion lists and create custom categories known as Custom classifiers. This goes beyond just giving insight into where your ads appear, but allows you to specify where you do or do not want them to be served.
  • Spam filtering: Google has revealed updated spam filtering and fraud protection, made possible in part by its acquisition of fraud monitoring and analysis firm spider.io earlier this year. Google has updated spam filtering with pre- and post-bid filtering capabilities, which aids in avoiding the purchase of fraudulent impressions and automatically purging fraudulent impressions from reporting and billing.
  • Targeting content with Digital Content Labels: As with movie ratings, Google is implementing a digital ratings classification according to the brand safety of the content across all Google advertising products; this includes DoubleClick, YouTube, GDN and AdMob. Advertisers can target inventory in DoubleClick Bid Manager with labels that range from ‘DL-G’ – content suitable for general audiences, to ‘DL-MA’ – content suitable for mature audiences.

The update of DoubleClick Verification has been implemented at a time in which the success of digital marketing is based heavily on messages reaching an audience as intended, and ensuring that advertisers’ strategies are executed in the way that they are planned and paid for.

Twitter redesigns Twitter for Business website

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Twitter has relaunched its Twitter for Business website – business.twitter.com – which includes a redesigned look and reorganisation of the platform’s content. In an official blog post, Russ Laraway, Head of Small and Medium Businesses at Twitter, offered a break-down of the redesigned website, which includes content now being split into four sections for easier navigation –

1. Basics: everything you might need to know to get started on Twitter, from terminology to creating an effective content strategy.

2. Solutions: step-by-step guidance on how Twitter Ads can accomplish five business objectives – growing followers, finding leads on Twitter, driving website clicks and conversions, boosting Tweet engagements and driving app installs or engagements.

3. Success stories: read about how businesses are using Twitter Ads to achieve a variety of marketing objectives.

4. Resources: access guides, research, videos and event programming to build your Twitter expertise, all in one place.

“Whether your business is just starting to use Twitter or you’re a seasoned pro, you can find educational resources, research, advertising solutions and real-life examples that are relevant for your business needs,” says Russ Laraway.

Over the coming weeks and months, Twitter aims to continue adding new content and features to the website.

InsideOut Magazine launches redesign

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Gulf News Magazine’s flagship home and interiors title, InsideOut has undergone a complete redesign and resize as part of its wider brand strategy. After two months of development, the final look is on sale in all major retail outlets, led by Art Editor Sue Mae Easton and Acting Editor Sharon Parsons.

“Even the loveliest homes need redecorating every now and then, and we’ve taken that approach with InsideOut,” says Sharon. “A smart new logo, chic new size and fonts have been just the start! With comprehensive sections, greater depth of content and clearer signposting of the key editorial pillars – homes, decorating, shopping, design, gardens and property – we’re confident our discerning readership will find the modernised InsideOut more enjoyable, inspirational and useful than ever.”

Katie Heskett, Associate Publisher of Gulf News Magazines adds, “InsideOut has always been a huge success in the homes and interiors market and our plan is to expand on this with a comprehensive digital platform and a series of brand extensions – including events and standalone publishing projects. The starting point was to ensure our core brand was where we wanted it to be – and this new look is the perfect foundation for all our growth.”

Aquarius Magazine launches redesign

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Aquarius Magazine has undergone a full redesign and rebrand unveiled for this month’s June issue. In circulation since 2002, this is the first restructure of the women’s lifestyle magazine, and includes a new look, new logo and new attitude.

“While the title has always been very close to our hearts and a vital part of our portfolio, we wanted to offer readers a new and fresh look to compliment our new editorial attitude,” says Katie Heskett, Associate Publisher, Gulf News Magazines. “We have changed our focus to address all elements of a woman’s life – from careers and parenting to fashion and beauty, food and home. With so much more content on offer and various platforms that we are able to deliver it on – including our website, app, social media and monthly events – we wanted to have a fresher look that fitted a new era for the title.”

Louisa Wilkins, Editor of Aquarius Magazine adds, “Aquarius is such a well-loved and respected magazine with our readers. Our commitment to them remains our top priority, and this redesign and editorial direction will offer them even more great content and opportunities to engage with us. It’s amazing to see how the magazine has developed this year – we’ve done a lot of work and research with our readers to get this final results and the feedback from them has already been fantastic.”

Gulf News Publishing Director James Hewes further adds, “The magazine is one of the most important titles at Gulf News Magazines, and to see this exciting new direction is just one part of our ongoing development plans for our women’s lifestyle group.”

LylaLovesFashion relaunches with new look

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In celebration of its fifth anniversary, Middle East fashion, beauty and lifestyle blog, LylaLovesFashion.com has relaunched with a new look. Visitors can expect a new layout and user friendly navigation plus posts in Arabic, making LylaLovesFashion.com the first dual language blog in the UAE.

“After five successful years of LylaLovesFashion.com, I felt it was time to take it up a notch,” says Zahra Lyla Pedram, Founder and Editor, LylaLovesFashion.com. “After all, in an industry that changes every season, it is vital to keep up with the trends. The addition of Arabic was a natural move, since the blog is based both in Dubai and London.”

La Moda Dubai relaunches fashion website

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La Moda Dubai has today relaunched its website with a brand new look. Featuring a fresh, intuitive layout supported by high-quality content – both photography and text – the new La Moda Dubai continues its heritage of publishing local stories relevant to the movers and shakers, fixtures and heavyweights of the region’s fashion and beauty industries.(www.lamodadubai.com), The online source first launched in 2010 and covers all things fashion, beauty, culture and glamour-related.

“We are very excited to unveil the new look for La Moda Dubai,” says Founder and Editor-in-Chief, Jim Joquico. “The clean and elegant design together with highly-focused, constantly updated content perfectly reflects our brand’s reputation as one of the pioneers in online fashion and beauty coverage in the UAE and the GCC region. We look forward to this new chapter as we keep our audiences informed through exclusive features, on the dot reports and trend forecasts.”

ITP Consumer to re-launch VIVA magazine

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ITP Consumer is to re-launch VIVA magazine to become the region’s only handbag sized magazine specifically targeting working women aged 25 years plus. After 10 years in the region, the home-grown title will tackle issues relevant to the modern women in the Middle East. The new look will be revealed in the March issue and celebrated with its International Women’s Day event on March 6, 2014.

“We are excited about the new-look VIVA, which will be now available in convenient handbag size and is the perfect accompaniment for the woman on the go,” says Anita Quade, Editor, VIVA magazine. “It is a big year for VIVA, which celebrates its 10 year anniversary in September and what better way it mark this milestone than with a modern makeover.”

Gareth Lloyd-Jones, Publishing Director for VIVA, commented, “We’re bringing the same quality content the VIVA readers have come to expect, but giving the magazine a whole new look. The magazine is now bolder and brighter and the team have really brought to life the new strapline “All about you”.

Joernals tech website relaunches

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Joernals, the technology and multimedia website aimed at consumer electronic customers in the region has been newly relaunched. The website was originally launched by Joe Akkawi in 2012, and after a brief break – and sleek redesign – Joernals is back. The website has now expanded to include coverage of mobile applications, gadgets, tech events, social media and software launches.

“Dubai has become a hotbed for global tech knowledge,” says Joe, a pundit for Sky News Arabia. “I’m committed to helping consumers buy the right products in any way I can.”