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Q Communications begins expansion programme

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Dubai-based communications consultancy Q Communications has begun a new operation in Abu Dhabi – the first step in its expansion programme across the Gulf Cooperation Council (GCC). With a portfolio of current clients including Jumeirah Restaurant Group, Al Gurg Group, and the Accor Group, Q Communications will be building on its reputation upon the launch of its Abu Dhabi office, known as Q Communications ME. The office is planned to open on October 1, 2015 within the twofour54 hub, and will provide fully integrated public relations, social media, digital and event services.

“Abu Dhabi and Dubai are both cities of innovation and vision, among the most forward-thinking in the world,” says Elsa Roodt, Director and Co-founder, Q Communications. “For us there was no question our second office should be in Abu Dhabi. The hospitality sector is expanding and thriving and this provides and excellent opportunity for Q Communications ME with our unrivalled experience within this sector.”

Katie Harvey, Director and Co-founder, Q Communications, adds “We’ve been working behind the scenes over the last few months building a strong team to run Q Communications ME in Abu Dhabi. We have great talent joining the team, they will bring global knowledge, experience of working with some of the world’s most well-known brands and talent, as well as a wealth of cutting edge techniques to the consultancy. We’re really excited to announce the team over the next couple of weeks, so watch this space.”

Meltwater to host live webinar with IKEA

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Global media monitoring and analysis platform Meltwater is set to host a free webinar with Usama Qasem, Regional Digital Marketing Manager, IKEA UAE, Egypt, Qatar and Oman, on the subject: The Three M’s of Social Media Success – Manage, Measure & Maintain. The webinar will be hosted tomorrow – Wednesday, September 2, 2015 – at 12pm UAE time and will feature tips on maintaining an effective social media strategy and maintaining a stream of successful content.

To register for the webinar, go to http://goo.gl/IrLTiV

WatchTime Middle East launches app edition

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Watch and horology magazine WatchTime Middle East has launched the first fully interactive digital app edition of the title, available exclusively for iPad in the Apple App Store. The app edition, which launches with the latest issue of GN Publishing’s quarterly magazine, is available to download across the GCC. It will include the same content as the print edition, as well as app-only content such as videos featuring regional collectors and industry experts. Future issues of the app edition will publish simultaneously to the print edition and are priced at AED29.99 for a single issue, or AED69.99 for an annual subscription.

“It was important that the reader has a completely new experience on the iPad with interactive content and exclusive videos; I’m happy to say that we’ve managed to do that on our digital app edition of the magazine,” says Nitin Nair, Editor, WatchTime Middle East. “It’s an exciting new format for us and initial feedback from readers and the industry has exceeded our expectations.”

James Hewes, Publishing Director, GN Publishing, adds “I’m delighted that WatchTime Middle East has extended its reach with the new fully interactive digital app edition. It is our first move into fully interactive, paid-for apps as readers look for more than just digital page-turner replicas of their favourite magazines. The interactive format of the app also gives us the ability to offer clients an exciting new platform to reach engaged watch enthusiasts in the GCC.”

Bahrain to host Arab Aviation and Media Summit

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The 2015 Arab Aviation and Media Summit (AAMS) will be held in Bahrain. The event will take place on December 7, 2015 and December 8, 2015 in the Kingdom of Bahrain’s capital, Manama. AAMS is an industry initiative committed to improving the state of Arab aviation and tourism, embraced by many organisations such as Airbus Middle East, Air Arabia Group and CNBC. This year it will be held in partnership with the Kingdom of Bahrain’s Ministry of Transportation and Telecommunications and Bahrain Airport Company.

“We are delighted that Bahrain has been chosen to host the fifth annual Arab Aviation and Media Summit which holds great significance to us on both aviation and tourism scales,” says Mohamed Yousif Al Binfalah, CEO, Bahrain Airport Company. “This step reflects Bahrain’s legacy and status as a leader in Aviation and Tourism and will showcase the Kingdom’s experience in developing its travel and tourism sector.”

Dentsu Aegis Kuwait partners with Views

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Dentsu Aegis Network in Kuwait has partnered with Views Communications. With offices based in Kuwait City, Views Communications will be responsible for the media planning and buying requirements of Carat and other Dentsu Aegis Network clients in the country. Views Communications is a full service agency that spans media planning and buying, creative, PR and activation, and was founded in 2010. The new partnership will see the team, lead by Karim Bitar, CEO of Views Communications, working on existing clients, Carat regional clients including GM, Total, BA and Pringles, as well as new prospects.

“This partnership is another important step in continuing our expansion in the Middle East and with Karim’s extensive experience and understanding of the media landscape in the market, we’re confident that we’ll see significant growth in Kuwait,” says Michael Nederlof, CEO Dentsu Aegis Network MENA.

Karim adds “This really is an exciting time for our team and it is a sign that a global player in the media space sees Kuwait as a market worthy of a significant presence and this kind of investment. We are looking forward to working with clients across the Middle East and beyond.”

Annalect MENA to partner with Ensighten

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Omnicom Media Group MENA’s data, technology and analytics division, Annalect MENA, has partnered with enterprise data and tag management company Ensighten, to bring first-party data insights to the region’s advertisers. The partnership aims to help advertisers improve the efficiency and ROI of their brand campaigns. The Ensighten open marketing platform enables brands to collect, own and act on data from everywhere – on-site, off-site, mobile and offline – so that digital marketers can provide personalised experiences in real time to consumers on any device or marketing channel.

“Ensighten’s open marketing platform is changing the way brands collect, own and act on data generated across the customer journey in real time,” says Elie Khouri, CEO, Omnicom Media Group. “We’re very excited at the new opportunities Ensighten’s technology will create for brands here.”

David Saxon, Vice President of Partner Sales and Business Development, Ensighten, adds “In a competitive environment smart and timely actions make all the difference and we’re proud to help Annalect deliver more relevant and personalised consumer experiences across the entire customer journey.”

UM MENA welcomes Rodrigo Mavu

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UM MENA has welcomed Rodrigo Mavu to the role of Creative Director for the Middle East and North Africa (MENA) region. Rodrigo holds over 15 years of experience in advertising, in Brazil as well as in the UAE, and most recently worked as Associate Creative Director at Livingroom Communication. As Creative Director, he will be responsible for strategically driving the creation and ideation process across UM MENA, within the agency’s client portfolio.

“As Creative Director at UM MENA, my primary focus will be to strengthen the creative muscle of each project by working really closely to the strategy team and business directors, helping them to find better ways to translate the core vision of our clients and their products into effective and groundbreaking campaigns,” says Rodrigo. “The projects I’ve seen in development at UM MENA so far are amazing, and it’s going to be an awesome experience to inject creativity and help these teams cross the finish line.”

 

AFP–Services expands into MENA

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AFP-Services, the custom content services wing of global news agency Agence France-Presse, will expand into the Gulf and Middle East regions, taking its editorial, digital and audio-vision on-demand offer to a broader range of clients. With a network of video journalists, broadcast technical crew, photographers, graphic designers and journalists worldwide, AFP-Services offers clients a means to produce cross-vertical content for digital, broadcast, print and social circulation.

“AFP-Services take the editorial acumen of the news industry, combine it with savvy audiovisual know-how and recast the ensemble to focus wholly on our customers’ needs,” says Olivier Lombardie, Managing Director, AFP-Services. “Now more than ever, companies and institutions know quality content is the key to communicating with audiences today.”

Rana Hariz, Sales and Business Development Manager, Middle East, AFP-Services, adds “AFP-Services does not compete with PR and advertising agencies. With its services that include photography, videography, content strategy and editing, AFP-Services is a natural partner for existing corporate communications outlets.”