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Forever Sports Middle East launches

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Forever Sports Middle East has launched in Dubai. The regional edition of the dedicated monthly sports and lifestyle publication, originally from Haymarket publishing in the UK, will be published in Dubai by White Fox Publishing. Aimed at the region’s male, 18–40 year old audience, the title will cover all things sports as well as subjects ranging from technology through to fashion and grooming.

The title will be available in both English and Arabic and will have an initial print run of 20,000 copies across the UAE, Kuwait and Saudi Arabia. Forever Sports Middle East will be available in sports retail outlets and superstores, as well as sports bars and clubs, for AED15.

“We offer our readers a variety of content that no other magazine delivers, from mainstream sports such as football, athletics, cricket, tennis and boxing, to increasingly popular American sports such as American football and basketball,” says Noel Ebdon, Editor in Chief, Forever Sports Middle East. “Interviews with all of the biggest personalities are crucial in our editorial mix – with personality being the operative word here – we’re not interested in media-trained bores. The first few editions of Forever Sports in the UK in 2016 included shoots with Ronaldo, Amir Kahn, Joe Hart and Anthony Joshua, but we’re also interested in ordinary people, so we’ll be talking to local sports people of all nationalities who are pushing the boundaries in their field.”

CNN named number one international news channel

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CNN International is the number one international news channel in daily, weekly and monthly reach, according to the Ipsos Affluent Survey Middle East. The independent industry research study shows that the CNN International TV channel reaches 20% of the Middle East’s elite population every month and this reach increases to 28% when CNN International‘s digital properties are added to the scale of linear TV.

“CNN has made a sustained commitment to the Middle East for many years now,” says Rani Raad, President, CNN International Commercial.”We launched CNN Arabic and have continued to invest in the service; in the last year we have unveiled new studios and facilities at our major production hubs in Abu Dhabi and Dubai and we have moved our flagship show Connect the World to be produced and broadcast from the region. We are proud that our approach across TV and digital continues to resonate with Middle Eastern audiences as well as our commercial partners across the region.”

Vice and Moby partner in the Middle East

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Youth media and content creation studio, VICE Media has partnered with media and communications group, MOBY Group to launch VICE’s digital and mobile programming in the MENA region. The partnership will give the company access to MOBY’s knowledge in the local markets and will bring with it the opening of local production studios across the region, the hiring of journalists and filmmakers as well as the airing of tailored local news and lifestyle programming.

“There’s no question that the Middle East is one of the promising emerging digital markets in the world right now,” says Saad Mohseni, Chairman and Group CEO, MOBY Group. “There’s a massive young audience in the Middle East and North Africa that’s intensely engaged in the debates and stories happening around them—but no one is focused on offering them the immersive, locally produced content that they want. VICE, under visionary leadership of Shane, has successfully captured the mind and heart of the youth across the globe. We have been collaborating with VICE for many years, and now through MOBY’s formal partnership with VICE we look forward to filling a vital void and reaching the digitally savvy young generation with content that matters to them.”

Y&R Amman selected for 2016 Act Responsible Exhibition

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Jordanian-based communications group Y&R Amman has been selected for the 2016 Act Responsibly Exhibition during Cannes Lions for its work “Smokey Sperms” for the Tobacco Free Jordan campaign. Established in 1995, the agency is a member of MENACOM Group Jordan and it has worked to address the relation between smoking and fertility issues prevalent in the male population in Jordan. The Act Responsible Exhibition showcases the best campaigns for good causes, charities, institutions, foundations, corporations or brands as a round up of the work created around the world between 2015 and 2016.

“We are so proud that we made this,” says Emad Khayyat, Creative Director, Y&R Amman. “It is important that Jordanian advertising has entered the biggest stage in the world and has done so for a good cause, with the aim to actually make a difference.”

BR Communications joins PR World Network

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BR Communications, a PR consultancy operating in the Middle East, has signed with Lou Hammond’s PR World Network. Lou Hammond & Associates is a North American communications agency, founded in 1984 has offices in New York, Miami, Charleston SC and Los Angeles. The world network was founded in 2009 and consists of 21 PR companies offering services in over 50 countries, who will pool their competencies in their respective parts of the world to offer members of the network an expanded reach beyond national and regional borders as needed.

“We already have a Middle East regional reach and can now offer our clients global services regardless of geographic location,” says Bahaa Fatairy, Managing Director and Founder, BR Communications.

C&B partner with Y&D Communications

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Cicero & Bernay Public Relations (C&B) has partnered with Saudi-based public relations and social media agency Y&D Communications, as part of a GCC expansion plan. The collaboration will see C&B enhance its suite of capabilities in order to develop in the communications industry across the MENA region. Both agencies will combine their capabilities and expertise in strategic planning, public relations and technical proficiency, as well as benefit from mutual insights and tactical abilities.

“This partnership agreement is part of our long-term strategy of building a communications network spanning across the region,” says Ahmad Itani, COO, Cicero & Bernay Public Relations. “Public relations is becoming an increasingly important and valuable asset for organisations across all four corners of our region. We are pleased to be part of the current wave of growth and we are confident that our affliation with Y&D will provide even more expertise and geographical reach for our clients.”

Younus Inayat, COO, Y&D Coommunications, adds “We are confident that our alliance with C&B will prove to be a highly valuable and complementary collaboration for both companies. Our agency has a long-established reputation and significant presence within the Kingdom of Saudi Arabia’s modern communications landscape and this new cooperation with C&B will ensure we are extremely well placed to take advantage of the sterling growth that the public relations industry is seeing across the region.”