Dentsu Aegis retains Kellogg’s

Dentsu Aegis Network agencies Carat and iProspect have jointly retained the account for Kellog’s media, following a statutory review of Kellogg’s Europe, Middle East and Africa (EMEA) media planning and buying business over the past six months. The review was handled in-house by Kellogg’s media and procurement teams and includes all cereal and snack brands, including Pringles, across 31 markets in the EMEA region, including the Middle East and North Africa. Kellogg’s has worked with Carat since 2008, with iProspect later appointed to drive digital performance across the company’s brands.

“Kellogg’s is such an iconic brand and we’re incredibly proud of our partnership over the past eight years,” says Tracy De Groose, CEO, Dentsu Aegis Network, UK and Northern Ireland. “Being selected, once again, is testament to the diverse capabilities within our network and our ability to evolve our approach to reflect Kellogg’s needs and growth ambitions.”

Chris Nolan, Media and Digital Director, Kellogg’s EMEA, adds “We are very excited to continue working with Carat and iProspect. During the very detailed and thorough pitch process they reinforced the strong foundation of buying and planning already in place across the region. Importantly for us they also showed a commitment to drive media forward with a vision and a plan for how we will develop across the next three years.”