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Twitter redesigns Twitter for Business website

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Twitter has relaunched its Twitter for Business website – business.twitter.com – which includes a redesigned look and reorganisation of the platform’s content. In an official blog post, Russ Laraway, Head of Small and Medium Businesses at Twitter, offered a break-down of the redesigned website, which includes content now being split into four sections for easier navigation –

1. Basics: everything you might need to know to get started on Twitter, from terminology to creating an effective content strategy.

2. Solutions: step-by-step guidance on how Twitter Ads can accomplish five business objectives – growing followers, finding leads on Twitter, driving website clicks and conversions, boosting Tweet engagements and driving app installs or engagements.

3. Success stories: read about how businesses are using Twitter Ads to achieve a variety of marketing objectives.

4. Resources: access guides, research, videos and event programming to build your Twitter expertise, all in one place.

“Whether your business is just starting to use Twitter or you’re a seasoned pro, you can find educational resources, research, advertising solutions and real-life examples that are relevant for your business needs,” says Russ Laraway.

Over the coming weeks and months, Twitter aims to continue adding new content and features to the website.

Hospitality Business Middle East launches redesign

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CPI Media Group has announced a fresh new look and expanded editorial scope for Hospitality Business Middle East magazine. Renamed HBME, the magazine will diversify its editorial focus from the business of hotels to the business of tourism across the GCC.

HBME will now report on the business of hospitality as both a pillar of Arabic culture and a vital economic driver, whilst including greater analysis on the factors driving hotel performance – from destination development to global political, social and economic trends. Specific attention will be paid to the hotel, F&B, aviation, cruise, leisure and corporate tourism markets, with the same data, commentary and industry interviews readers have enjoyed over the previous 29 editions of the title.

The structure of the magazine will comprise of the following –

  • Data: The latest benchmarking, analysis and performance metrics in collaboration with partners STR Global, Colliers International, EY and UNWTO among others
  • Procurement: Product news from the industry’s top brands and in-depth supplier profiles each month
  • Design and Technology: The latest innovations in IT, architecture and interiors, and how they are being utilised in the hospitality industry
  • Development and Investment: With emphasis on the pre-opening stage of a hospitality asset
  • Analysis: In-depth on market feasibility and the impact of new social and economic trends
  • Operations: Behind the scenes with business leaders and operational and corporate managers
  • Trend Talk: Submitted content from HBME’s editorial contributors and industry analysts

“The hospitality industry contributes 10 percent towards global GDP and in the Middle East the World Travel and Tourism Council predicts an 89 percent increase in annual travel and tourism revenues over the coming decade,” says Melanie Mingas, Editor, HBME. “This exponential growth will benefit both the leisure and business sectors, which are predicted to see a 100 percent increase in activity and revenues over the same period. Infrastructure and accommodation investments will hit $3trillion in the Middle East and the region’s airlines will buy 870 aircraft by 2027. So it’s vital that, as a central reference point for the hospitality industry, HBME is poised to cover these developments and their impact on GCC hotel performance.”

Myfashdiary undergoes redesign

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Myfashdiary.com is undergoing a full revamp to celebrate its fifth birthday, inclusive of a new logo and sleek new design. Set to go live fully Saturday September 27, 2014, Founder Tala Samman has pushed for a design refresh of the renowned UAE-based platform and created greater ease in browsing through the categories on the site, from fashion and beauty, to travel and food.

“This is such an important milestone for myfashdiary.com to turn five years old!” says Tala, Founder and Editor, Myfashdiary. “The is an exciting new step for the site and I look forward to releasing our revamp soon.”

MB Consultancy undergoes rebrand

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MB Consultancy has undergone a full rebrand, inclusive of a name change to Boguslavsky & Co. Having first established in South Africa in 2011, the agency will now specialise in digital strategy for businesses – primarily startups and SMEs – with the full redesign including a new name, logo, positioning and new website – www.boguslavskyandco.com.

“We’re still offering the same level of service and commitment,” says Marianna Boguslavsky, Digital Strategist and Managing Director, Boguslavsky &Co. “But we have made some exciting strategic investments that will benefit both our current and future clients, by investing in a premium consumer trends data service, digital analytics tools and hiring new talent in the digital field.”

Motion Advertising announces rebrand

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Motion Advertising (MAD) has unveiled a corporate rebrand. Established for over a decade, the advertising agency is introducing a new corporate brand, including a new logo, customer materials and website.

“We wanted our new brand to reflect the evolution of our company as a fully fledged advertising agency, also offering events and exhibitions, web, apps and social media services,” says Vincent Langlois, Owner and Creative Director, Motion Advertising. “We are young, talented, filled with energy and creativity and we are MAD! This diversity of talent, comprised of the finest mix of associates, recent acquisitions and new hires, brings a refreshed commitment to be the best at what we do for our customers.”

Visit Motion Advertising’s new website at www.motionadvt.com.

Emicom Media announces rebrand

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Emicom Media has launched a full rebrand and redesign, inclusive of a company name change to Linktia in order to represent the group’s current objectives, positioning and values. Founded in 2011, Emicom Media – now Linktia – was initially made up of a collective that included Bareface, Alchemy Films and arabianEye. The group specialises and invests in content production, talent management, online platforms and technology solutions in the MENA region, and owns or represents market-leading companies including Corbis (MENA exclusive representative), Magnet, The Studio and Aperto Middle East.

“We are incredibly passionate about Linktia,” says Jesus Blanco, Co-Founder and CEO, Linktia. “It’s an identity that encompasses our culture, goals, vision and strategic business decision. Our brands have been integral in the visual content development of the region over the years, and our new brand identity illustrates the inherent strength of a networked organisation.”

Venetia Maunsell, Co-Founder of Linktia adds, “Linktia means a home of connections. It’s a collaborative platform linking our people, brands, talent, entrepreneurs and businesses; benefitting all within our group. Linktia provides a supportive role by offering advice, guidance, financial assistance, innovation and growth opportunities for our businesses and teams.”

NPI undergoes rebrand

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NPI – formerly Nicholas Publishing International – has undergone a full rebrand and redesign, which includes renaming the company’s full title to npimedia (NPI). Established in 1997, the UAE publishing company has unveiled a new name, brand identity and logo as part of a dynamic evolution to change the shape of the company, in a cultural sense as well as the outward projection of the NPI brand. NPI’s portfolio includes five editions of Concierge magazine (Dubai, Abu Dhabi, Arabic, Russian and Chinese), as well as The Dubai Mall Magazine, Rotana magazine and a portfolio of eight meetings industry magazines – meetme and meet destination guides.

“As part of our renaming, we have also rolled out a new brand identity for the company,” says Rob Nicholas, Managing Director, NPI. “For too long we have focused on elements of our portfolio and paid less attention to the umbrella under which they fall. We felt that the company needed a brand presence that is at least as strong and engaging as our core media.”

InsideOut Magazine launches redesign

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Gulf News Magazine’s flagship home and interiors title, InsideOut has undergone a complete redesign and resize as part of its wider brand strategy. After two months of development, the final look is on sale in all major retail outlets, led by Art Editor Sue Mae Easton and Acting Editor Sharon Parsons.

“Even the loveliest homes need redecorating every now and then, and we’ve taken that approach with InsideOut,” says Sharon. “A smart new logo, chic new size and fonts have been just the start! With comprehensive sections, greater depth of content and clearer signposting of the key editorial pillars – homes, decorating, shopping, design, gardens and property – we’re confident our discerning readership will find the modernised InsideOut more enjoyable, inspirational and useful than ever.”

Katie Heskett, Associate Publisher of Gulf News Magazines adds, “InsideOut has always been a huge success in the homes and interiors market and our plan is to expand on this with a comprehensive digital platform and a series of brand extensions – including events and standalone publishing projects. The starting point was to ensure our core brand was where we wanted it to be – and this new look is the perfect foundation for all our growth.”