Hospitality Business Middle East launches redesign

CPI Media Group has announced a fresh new look and expanded editorial scope for Hospitality Business Middle East magazine. Renamed HBME, the magazine will diversify its editorial focus from the business of hotels to the business of tourism across the GCC.

HBME will now report on the business of hospitality as both a pillar of Arabic culture and a vital economic driver, whilst including greater analysis on the factors driving hotel performance – from destination development to global political, social and economic trends. Specific attention will be paid to the hotel, F&B, aviation, cruise, leisure and corporate tourism markets, with the same data, commentary and industry interviews readers have enjoyed over the previous 29 editions of the title.

The structure of the magazine will comprise of the following –

• Data: The latest benchmarking, analysis and performance metrics in collaboration with partners STR Global, Colliers International, EY and UNWTO among others
• Procurement: Product news from the industry’s top brands and in-depth supplier profiles each month
• Design and Technology: The latest innovations in IT, architecture and interiors, and how they are being utilised in the hospitality industry
• Development and Investment: With emphasis on the pre-opening stage of a hospitality asset
• Analysis: In-depth on market feasibility and the impact of new social and economic trends
• Operations: Behind the scenes with business leaders and operational and corporate managers
• Trend Talk: Submitted content from HBME’s editorial contributors and industry analysts

“The hospitality industry contributes 10 percent towards global GDP and in the Middle East the World Travel and Tourism Council predicts an 89 percent increase in annual travel and tourism revenues over the coming decade,” says Melanie Mingas, Editor, HBME. “This exponential growth will benefit both the leisure and business sectors, which are predicted to see a 100 percent increase in activity and revenues over the same period. Infrastructure and accommodation investments will hit $3trillion in the Middle East and the region’s airlines will buy 870 aircraft by 2027. So it’s vital that, as a central reference point for the hospitality industry, HBME is poised to cover these developments and their impact on GCC hotel performance.”