Dubai-based communications agency, Q Communications has been appointed by Middle East Arthritis Foundation to launch its first Ankylosing Spondylitis support group. Established in 2006, the Middle East Arthritis Foundation was created to raise awareness of a rare form of arthritis affecting the spine and with the launch of the Ankylosing Spondylitis support group the event will educate people of the prevalence of the disease in the Middle East. Q Communications will be managing all PR aspects for the event, with the aim of creating awareness of the rare disease, thereby aiding in early diagnosis and effective management.
“One of the areas we’re most passionate about at Q Communications is health and well-being,” says Elsa Roodt, Managing Partner, Q Communications. “To be able to work on a project of this nature is one that we’re extremely proud of and is one that is close to our hearts. We hope that, in some small way, our efforts can assist in creating much-needed awareness of this uncommon disease and garner support for this great cause.”