PR – Page 40 – The Media Network

Think Liquorice to represent new travel website

June 4, 2017/in Account win /by Suad Ashimi

Think Liquorice has been appointed PR partner for the launch of a new travel website, thetravelhub.com. The Travel Hub aims to bring like-minded travellers together to share their journeys, experiences and recommendations. Think Liquorice will be responsible for the PR and brand partnerships for The Travel Hub, growing its user base locally and internationally.

“I couldn’t be more excited for Think Liquorice to launch and support this platform,” says Zahirah Variawa, Managing Director, Think Liquorice. “There are so many opportunities for avid travellers, photographers, hotels and more to partner with the The Travel Hub and leverage its growing community.”

Soul Communications to represent tea brand

June 1, 2017/in Account win /by Suad Ashimi

Dubai-based PR and marketing agency, Soul Communications has been appointed as the PR partner for Tchaba tea in the UAE. Produced by Sava Brands, Tchaba is a designer tea that is tailor-made to obtain the perfect taste, mood and moment for tea lovers across the UAE. Soul Communications will be handling all PR activities and offering creative solutions to assist brand growth in the UAE.

“What Sava has managed to provide is more than tea, it’s a lifestyle,” says Farah Sawaf, Managing Director, Soul Communications. “What’s exciting about Sava, the holding for Tchaba, is that we expand our minds to both the B2B and B2C markets equally by creating multiple angles and creative messages for the brand.”

AllDetails welcomes Jinith Joy

May 31, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Dubai-based PR and communications agency, AllDetails has welcomed Jinith Joy to the role of PR Account Manager. Previously PR Manager at Percept Gulf, Jinith has a diverse experience in India and the UAE’s PR, marketing and advertising industry. In her new role, she will focus on developing strong PR strategies for the agency’s portfolio of GCC clients along with emphasis on driving in new local businesses.

“AllDetails has an impressive portfolio of hospitality clients across the world and I’m excited to work on these international luxury brands,” says Jinith. “There is an inclination towards digital media now and I’m thrilled to be part of an agency that understands this change and incorporates the same in PR strategies.”

Turkish brand appoints Initiative MENA

May 31, 2017/in Account win, Featured /by Suad Ashimi

Full service global media agency, Initiative MENA has been appointed as the media partner for PINAR in the MENA region. Established in 1973, PINAR is a Turkish brand that specialises in producing a variety of dairy, meat and drinking water products to meet different consumer needs across the region. Initiative MENA will be responsible for carrying out the offline and online media planning as well as trading activities for PINAR across the region.

“As a market leader, PINAR provides endless opportunities for highly effective media campaigns,” says Raffoul Mattar, Managing Director – UAE, Initiative MENA. “We will be working closely with the marketing team for mutual success by creating and delivering innovative solutions as well as world class strategies and campaigns for the brand.”

New Account Director at House of Comms

May 30, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Integrated creative communications agency, House of Comms has appointed Kate Bevan to the role of Account Director. With nine years of experience in the UK and the UAE, Kate offers a holistic approach to marketing having worked across brand, digital, experiential and advertising for a portfolio of clients including Coca-Cola, Nestlé and Majid Al Futtaim. In her new role, she will join House of Comm’s senior management team and focus on delivering strategically led brand and digital communications solutions.

“I’m excited to be part of an up and coming consultancy that offers an agile and integrated approach, reflecting the needs of the industry,” says Kate. “House of Comms believes in working in a collaborative manner between accounts and creative teams and I feel confident about the value we can add to our world class clients.”

Soul Communications wins organic food account

May 30, 2017/in Account win, Featured /by Suad Ashimi

UAE-based organic food company, Ripe Organic has appointed Soul Communications as its PR partner. Established in 2011, Ripe Organic provides local organic fruit and vegetables hand-picked from farms in Dubai and Abu Dhabi for a healthy lifestyle. Soul Communications will be responsible for handling the PR activities of Ripe Organic and will work with the in-house team to assist in strategy development, menu consultation and creative solutions to help the brand maximise exposure across the UAE.

“For years, I have been a customer of Ripe Organic and witnessed first-hand the concept growth from selling a few boxes at different locations, all the way to bringing communities all over the region together,” says Farah Sawaf, Managing Director, Soul Communications. “They have been the launch pad for several homegrown brands, allowing smaller businesses to reach the targeted masses.”

Clinton St. appoints Soul Communications

May 29, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based PR and marketing agency, Soul Communications has been appointed as the PR partner for Clinton St. Baking Company. Founded by Neil Kleinberg and DeDe Lahman, Clinton St. Baking Company is a New York-based baking company that offers American classics served with a southern twist. Soul Communications will be responsible for all PR operations including menu consultation, promotional ideas and creative solutions to maximise the brand’s exposure in Dubai.

“This is a brand that is ever-evolving and an opportunity to work with such an innovating and passionate team allows us to stretch our abilities as an agency,” says Farah Sawaf, Managing Director, Soul Communications. “We have been fans of the brand long before working with them and we are truly excited.”

Content Plus launches index for top agencies in the UAE

May 24, 2017/in Regional News /by Suad Ashimi

Dubai-based consultancy, Content Plus has launched new public relations index in the UAE. The PR index aims to provide a practical assessment and examine the efficiency of agencies in the UAE based on the first-hand experience of journalists through a poll as well as act as a guide for companies to select the best PR agency representation. With 200 journalist polled, the results shortlisted ten best agencies, ranking them based on the quality of content and effective engagement with the media by evaluating their level of support, fast follow up and interaction. The full list is available on content-plus.net

“The importance of these perspectives lies in the fact that the media is essentially, the primary channel used to convey the messages of PR agencies’ clients to their target audiences,” says Mohammed Baida, Managing Director, Content Plus. “By launching the Public Relations Index, Content Plus aims to analyse the strengths and weaknesses of the UAE PR industry and pinpoint practical ways to improve their level of collaboration with different media outlets.”

The Social Shop by Aurora launches

May 23, 2017/in Featured, New Launch /by Suad Ashimi

Social media agency, The Social Shop has launched in the UAE, under the umbrella of Aurora Advertising. Founded by social media specialist Annie Meikle, and Iona Al Suwaiadi, Founder of Aurora Advertising, The Social Shop offers a one-stop solution for organisations and corporates looking for quality solutions to their social media needs. The new agency will also focus on content creation, community management, influencer outreach, reporting and analytics as well as training and strategy.

“I saw a gap in the market for a quality, cost effective social media offering based on solid storytelling and backed up by analytics,” says Anne Meikle, Co-Founder, The Social Shop. “We offer a comprehensive social listening service and training solutions, which also sets us apart from our competitors.”

Mahitab Hosny joins House of Comms

May 22, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Integrated communications agency, House of Comms has appointed Mahitab Hosny to the role of Account Manager. With experience in the PR industry and having been UAE for over 20 years, Mahitab graduated with a Bachelor’s degree in public relations from the American University of Sharjah and most recently worked with DABO & Co, where she was an integral member of the consumer team offering her expertise in F&B, hospitality and fashion. In her new role, she will join the team as bilingual Account Manager to work across House of Comms’ Arabic and English portfolio of clients across the Middle East.

“I have an immense passion for PR and love working on fun consumer brands,” says Mahitab. “House of Comms has built a very strong name in the market and has an incredible reputation and roster of clients. I am so happy to be working on some amazing brands at such a reputable agency and to be joining at an exciting time as it expands it’s offering with digital and experiential capabilities.”

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