Full service global media agency, Initiative MENA has been appointed as the media partner for PINAR in the MENA region. Established in 1973, PINAR is a Turkish brand that specialises in producing a variety of dairy, meat and drinking water products to meet different consumer needs across the region. Initiative MENA will be responsible for carrying out the offline and online media planning as well as trading activities for PINAR across the region.
“As a market leader, PINAR provides endless opportunities for highly effective media campaigns,” says Raffoul Mattar, Managing Director – UAE, Initiative MENA. “We will be working closely with the marketing team for mutual success by creating and delivering innovative solutions as well as world class strategies and campaigns for the brand.”