Dubai-based PR and marketing agency, Soul Communications has been appointed as the PR partner for Tchaba tea in the UAE. Produced by Sava Brands, Tchaba is a designer tea that is tailor-made to obtain the perfect taste, mood and moment for tea lovers across the UAE. Soul Communications will be handling all PR activities and offering creative solutions to assist brand growth in the UAE.
“What Sava has managed to provide is more than tea, it’s a lifestyle,” says Farah Sawaf, Managing Director, Soul Communications. “What’s exciting about Sava, the holding for Tchaba, is that we expand our minds to both the B2B and B2C markets equally by creating multiple angles and creative messages for the brand.”