Posts

TishTash appoints new Senior Account Manager

UAE-based marketing and PR agency, TishTash has appointed Rebecca Munns to the role of Senior Account Manager. Rebecca boasts more than nine years of experience in PR and marketing in the UK as well as the UAE, most recently as Communications Specialist with University of Wollongong in Dubai. In her new role, she will head the newly launched children and family division, TishTash Tots, and work with several of its family-focused brands such as Waterwipes, ClevaMama and Kippins.

“As a mum of a daughter who was born in Dubai, I have first-hand knowledge of the huge potential of the children and family arena in the region and I am delighted to be using my professional experience to cater exclusively to this market,” says Rebecca. “I am looking forward to working with the team at TishTash to build a division which offers a unique combination of strategic thinking along with specialist industry knowledge and expertise across the entire ecosystem of print and online media.”

Grayling Welcomes New Account Director

Global communications firm, Grayling UAE, has appointed Lauren Ramey to the role of Account Director. With over five years of experience in strategic communications planning, international media relations and issues management, Lauren previously worked as Director of Communications Planning in the Office of the Premier of Ontario in Canada before moving to the GCC and most recently worked as the Communications Advisor to the Ministry of Finance in Saudi Arabia. In her new role, she will work towards delivering strong guidance to the clientele of Grayling across the Middle East.

“With Grayling, I share a real passion for inventive and integrated communications solutions, which have a long-lasting positive impact on organisational goals,” says Lauren. “I look forward to working closely with this dynamic team to realise our passion through delivering strategic counsel and powerful content to the firm’s impressive and growing client list across the region.”

BUZ MMC launches new integrated communications platform

Dubai-based full-service marketing and events agency, BUZ MMC has launched new integrated communications expertise concept, ICE by BUZ. The new division aims to offer full 360-degree market exposure and deliver projects at a fast pace across social, digital and on-line platforms as well as for classic PR. The new division launch will also see the appointment of Houssam El Boutary to the role of Digital Group Account Director having previously worked with Mullenlowemena as Account Manager and most recently with Commonwealth//McCann as Regional Integrated Senior Account Manager. In his new role, he will head the new division and oversee the integration of BUZ MMC’s existing PR, digital and social, and creative divisions under one umbrella. 

“This is the age of boutique agencies offering a seamless, comprehensive service and we are striving to become one that is backed by a high level of professional skill and standard,” says Houssam El Boutary, Digital Group Account Director, BUZ MMC. “The agency has hired global talents with expertise in branded content, creative, digital media buying, content creation and analytics to add to the already fantastic team within BUZ.”

In The Hot Seat – Nicole Suter

Team TMN sits with Nicole Suter, Managing Director of Djembe Communications, offers her thoughts on the role of digital media and the PR industry in the Middle East…

Name: Nicole Suter

Nationality: Swiss

Age: 38

Current job title: Managing Director, Djembe Communications

When did you first arrive in Dubai?

2005

Where did you work prior?

I previously worked at the UN High Commissioner for Human Rights in Switzerland and in the UAE, I worked as Account Manager at Golin Harris, Communications Manager at Legatum, Account Director at Weber Shandwick and most recently held the role of Regional Director EMEA at Djembe Communications.

What were your first impressions of the PR industry in the Middle East?

That it is an interesting, multi-facetted industry where someone like me who started out fresh could learn a lot.

Has your opinion changed much?

No, not at all. I think with the Middle East and particularly Dubai, becoming an international hub, it is more important than ever for organisations, both local and international ones, to focus on their reputation and communications. Which is why I think this industry remains very interesting and challenging.

Tell us about your current role

I am leading an international team across offices in the Middle East, Africa, Europe and North America. My role is very diverse in that I strategically advise clients, drive our growth by generating new business leads and ensure we as a consultancy offer our clients best in class capabilities and expertise. It is very exciting for me to interact with a team of drummers with local expertise in UAE, Angola, Mozambique, Nigeria, Ghana, Morocco, Switzerland, United Kingdom and the USA.

What challenges do you face?

The challenges of entering and setting up a business in the Middle East or any region for that matter, are manifold and range from understanding the culture, approach to business and becoming familiar with procedures, processes and key stakeholders. It was imperative for us to understand the market and adapt our market entry strategy accordingly to ensure we have a successful start to our operations in the Middle East.

What’s the most rewarding part of your job?

Witnessing every day how such a diverse team of people can deliver great work.

How would you rather be contacted at work?

Through email, phone, our website or social media channels. Our channels of communication vary and are always open.

Has user-generated content taken over brand promotion and marketing campaigns in the Middle East?

Megabrands and smaller companies alike are harnessing the power of user-generated content by mobilising their audiences in social sharing, both on and offline. I would not say it has taken over yet but it has definitely added great value and created another reference point for consumers today.

Has the Middle East’s diverse audience posed as a challenge or advantage in PR today?

I think it is a challenge in that we as communicators need to make sure we address this diversity, so it is a positive challenge and an advantage at the same time for brands to speak to various stakeholder groups.

What role has digital media played in redefining the relationship between PR professionals, journalists and bloggers?

Digital media has become very important and a source of information, news and opinions that is readily available and spreads globally within a very short period of time. Smartphone penetration is incredible. It has brought a new dynamic to the communications industry and key actors. We have seen that African companies are increasingly adopting social media as a tool for business growth and, supported by increasingly reliable broadband infrastructure, it is becoming a core part of the innovation eco-system. That eco-system also includes a nascent app and web development industry. Collectively we are seeing the growth of an exciting new digital age in Africa that is proving to be attractive to the region’s young population and creative minds.

How would you describe yourself at work?

Focused, driven, organised but also in need of a laugh once in a while

What inspires you?

I can’t name one thing, it is often the unexpected – a different opinion or view for instance, that inspires me to think or act differently.

What’s your most overused saying?

‘We need a plan’ and ‘Let’s get the job done’.

What’s the most exciting thing that has happened to you in your career?

There are many but overall, I would say the exciting places my work has taken me to over the years.

Five things you can’t live without?

Definitely, my two sons, the rest is materialistic and shouldn’t be so essential.

If you could have one work wish granted, what would it be?

Shortening travel times to a few minutes.

If you weren’t in your current role, what would you be doing?

I would have loved to have been a criminologist or profiler.

What’s your favorite form of media?

As communicators, we have to consider all channels, always. I access news on my tablet as I’m always on the go and depend largely on social media for latest news. I also depend on TV while at the airport waiting to board.

How do you see the PR industry changing in the Middle East in the coming years?

Clients have embraced digital and we have fewer clients giving us traditional briefs. Digital and social media continue to prove essential channels for brands looking to engage with their highly connected audiences. We have also noticed that clients are looking at consultancies to advise them on campaign PR as opposed to regular one-time activity or solutions. In terms of professionalism I think we can always do more. Evaluation is still to come of age, but again the inclusion of social and digital elements, including paid media, into many mandates is starting to finally force through the changes we needed to all see in this area too. We have also seen that the importance and impact of online influencers have grown and will keep growing, however there will be more emphasis placed on ROI, measurement and earned equity. With the Middle East and Dubai continuing to become a regional and international hub, the industry will also become more sophisticated and adapt international best practices even more.