Dubai-based full-service marketing and events agency, BUZ MMC has launched new integrated communications expertise concept, ICE by BUZ. The new division aims to offer full 360-degree market exposure and deliver projects at a fast pace across social, digital and on-line platforms as well as for classic PR. The new division launch will also see the appointment of Houssam El Boutary to the role of Digital Group Account Director having previously worked with Mullenlowemena as Account Manager and most recently with Commonwealth//McCann as Regional Integrated Senior Account Manager. In his new role, he will head the new division and oversee the integration of BUZ MMC’s existing PR, digital and social, and creative divisions under one umbrella.
“This is the age of boutique agencies offering a seamless, comprehensive service and we are striving to become one that is backed by a high level of professional skill and standard,” says Houssam El Boutary, Digital Group Account Director, BUZ MMC. “The agency has hired global talents with expertise in branded content, creative, digital media buying, content creation and analytics to add to the already fantastic team within BUZ.”