PR News – Page 8 – The Media Network

Spread welcomes Anastasiya Golovatenko

June 8, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

UAE-based public relations firm Spread Communications has welcomed Anastasiya Golovatenko to its team as Account Manager. Anastasiya brings to her new role a Master’s degree in Communications and Analytics, as well as over seven years of PR experience. As Account Manager, she will head up agency flagship accounts including Le Vault, LAYAL MAKAREM, DHI, Draw Link Group, ProTenders, Mundipharma and Elephant Nation. She will be responsible for maintaining key relationships with current clients and pursuing new business opportunities.

“Spread Communications is an ambitious, forward-thinking PR firm that puts clients at the heart of its operations,” says Anastasiya. “I’m proud to be part of the team and to be working with such an exciting portfolio of clients.”

Shamim Kassibawi, Managing Partner, Spread Communications adds “We’re at an exciting point right now with a roster of fantastic retainer clients and a strong team. The addition of Anastasiya is a catalyst for a further explosion of growth and I am delighted to have her join the team.”

For further information, contact Anastasiya Golovatenko at anastasiya@spreadcomms.com / +971 (0)55 404 0239

house of comms to launch BOUNCE Abu Dhabi

June 8, 2015/0 Comments/in Account win /by Emily Churchill-Owen

House of comms has been appointed to handle all PR for BOUNCE’s second venue in Marina Mall, Abu Dhabi. The indoor free jumping trampoline park first launched in Dubai one year ago.

“This was an absolute no brainer for us,” says Doran Davies, Chief Operating Officer at BOUNCE. “The guys over at house of comms are part of the family and after their launch campaign for BOUNCE, Dubai, won Best Consumer Service Campaign in the regional MEPRA Awards 2014, who else could live up to this?”

Abby Wilks, Managing Partner, house of comms, adds, “We set up house of comms to work with clients we truly believed in and on campaigns we could be insanely passionate about. BOUNCE truly embodies this mantra and is everything we love about PR – they are the kind of client that drives you to want to keep exceeding expectations. We love being a part of their team and are beyond excited to share the plans for BOUNCE Abu Dhabi with the people of the GCC.”

For further information, contact Abby Wilks at abby@houseofcomms.com / +971 (0)56 114 5032

Lotus Communications wins Sentinel account

June 8, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Lotus Communications has been appointed as the communications agency for Sentinel Business Centres in Dubai. The centres provide luxury serviced offices in the H Business Tower at Number One Sheikh Zayed Road, as well as consultancy and company formation services for both entrepreneurs looking to establish new companies and multinational companies looking to set up branches in Dubai.

“We have had incredible success over the past decade,” says Prajit Arora, Managing Director, Sentinel Business Centres. “With Expo 2020 getting closer and closer, this is the perfect time to appoint Lotus Communications as our PR partner to help us communicate our message.”

Sara Trüschler, Managing Partner, Lotus Communications adds, “We are very pleased to be working with such a well-respected company as Sentinel, which has achieved such fantastic things in the market over the past decade. The UAE is a hub for entrepreneurship as well as for business, and Sentinel has been a big part of helping so many firms establish themselves and achieve their goals. Lotus is delighted to be able to bring the Sentinel story to life so it can share its expertise and success stories to date.”

For further information, contact Sara Trüschler at sara@lotus-communications.com / +971 (0)56 778 5652

MEPRA announces Visionary Award shortlist

June 7, 2015/0 Comments/in Award win /by Emily Churchill-Owen

The Middle East Public Relations Association (MEPRA) has named the nominees for its 2015 Visionary Award. Winners of the award, which recognises leaders for their impact and thought leadership over the previous year, will be announced on Wednesday, June 10, 2015 at the MEPRA Leadership Majlis in Abu Dhabi.

Nominees have been split across three categories – Government/Not-For-Profit, Communications Agency and Corporate – and include Ibrahim Al-Zu’bi, Executive Director, Emirates Driving Association, Atul Dhawan, CEO, Sakshi Advertising & PR and Ala’a Eraiqat, Group CEO, Abu Dhabi Commercial Bank.

For further information, visit www.mepra.org

The Qode wins Vida Downtown Dubai account

June 7, 2015/0 Comments/in Account win /by Emily Churchill-Owen

UAE-based luxury communications agency The Qode has been appointed PR partner to Vida Downtown Dubai. Part of Emaar’s hospitality division, Vida is known for its modern white interiors and quirky rooms.

“We are very pleased to be working with Vida Downtown Dubai, one of Dubai’s most unique properties and a popular destination for the city’s fashionable set,” says Farah El Alfy, Account Manager, The Qode. “We see great synergy with Vida Downtown Dubai and look forward to our journey with them.”

For further information, contact Farah El Alfy at farah.alfy@the-qode.com / +971 (0)55 201 5350

PHD UAE wins Lacnor account

May 28, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Lacnor, the beverage arm of National Food Products Company (NFPC) in the UAE, has appointed PHD UAE to handle its media communications account. The account will cover all Lacnor milk and juice product lines as well as Oasis water across the MENA region. PHD is to provide a new direction for the marketing of all of the company’s brands.

“We are extremely happy to be moving forward with PHD as our media partner, since we believe their strategy, tools and analytics, as well as their activation of ideas, are in line with our thinking on where to take our brands in the future,” says Sharif Ramadan, Head of Brands, Lacnor.

Elda Choucair, Managing Director, PHD UAE adds “Working with homegrown brands and helping them build their niche in the market is at the core of PHD’s offering and as such we are delighted to be working with Lacnor as they enter this massive growth phase.”

GroupM welcomes Filip Jabbour

May 26, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Global media investment management operation GroupM, part of WPP, has welcomed Filip Jabbour to the role of Middle East North Africa (MENA) CEO. Having most recently worked with Spark in the US as Executive Vice President, Filip brings 19 years of international experience in media advertising with him to his new role.

GroupM has just officially opened its offices in the UAE, with the primary goal of maximising the performance of WPP’s communications agencies, operating as both a parent company and collaborator to offer an intelligent application of insights to its clients. As MENA CEO to the company, Fillip will be responsible for leading all operations and driving growth in the region, as well as developing strategy and accelerating the growth of the groups regional media agencies: Mindshare, MED, MediaCom, and BPG Maxus.

“The opportunity to join the world’s leading media investment management group to lead development in the exciting and fast-growing MENA market is thrilling,” says Filip. “GroupM agencies operating in MENA are distinguished by their winning track records, and I am keen to accelerate their pace by harnessing the absolute best digital, technology, data and content solutions available.”

Ogilvy promotes Daniel Mercado

May 26, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Ogilvy Public Relations has promoted Daniel Mercado to the role of Associate Account Director. Having worked for Ogilvy for over four years, most recently as Senior Account Manager, Daniel brings over eight years of PR and Marketing experience working with multinational private, government and nonprofit entities to his new role.

As Associate Account Director, he will drive corporate, technology and consumer PR campaigns across the MENA region.

Blueprint launches in the UAE

May 24, 2015/0 Comments/in New Launch /by Emily Churchill-Owen

Kate Watson has launched boutique recruitment consultancy Blueprint, a specialist in placing communications experts throughout the Middle East. Most recently a Director at MCG Associates, Kate has over 12 years of experience in media recruitment, having been based in the Middle East since 2010 specialising in the PR and communications sector. Blueprint clients include SMEs, government entities and global businesses looking to fill both agency and in-house roles across the communications spectrum.

“I am absolutely thrilled to announce the launch of Blueprint at a time when the communications industry in the Middle East is thriving,” says Kate. “This region is increasingly attracting world-class talent from across the communications spectrum and I am hugely looking forward to working with both clients and candidates to ensure the industry’s needs continue to be met.”

MO4 Network welcomes Nicole Greeff

May 24, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Nicole Greeff has joined MO4 Network as Junior Account Manager. Having previously worked with Insignia Worldwide, Nicole will call upon her experience working across a range of accounts, as well as managing and understanding clients’ branding, design and communication needs and objectives, to assist in her new role.

Nicole will be looking after both PR and Social Media accounts at MO4 Network for a number of clients, on planning and development, account management and executory tasks.

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