PR News – Page 5 – The Media Network

RECMA names Vizeum fastest growing media network

July 5, 2015/0 Comments/in Regional News /by Emily Churchill-Owen

Independent notation reports company RECMA has named global network Vizeum the world’s fastest growing network in its Overall Activity Billings 2014 report, published this week. Across the 16 global agencies assessed by RECMA, Vizeum increased activity billings year-on-year by 29.1%. Companies with growth rates in the top five Overall Activity Billings of 2014 list also included MediaCom and Dentsu media.

Vizeum was launched in the Middle East and North Africa (MENA) region in January, 2014, as part of Dentsu Aegis Network and has over 62 offices in 42 countries globally. The network aims to leverage the creative power of media in order to connect brands and consumers to help clients’ brands grow.

“We have achieved this impressive growth through our single-minded focus on making innovation in media create value for clients,” says Anouk Bondroit, General Manager, Vizeum MENA. “We leverage our globally consistent network and have witnessed great momentum over the last 18 months. This growth helps us to keep the agility required in the fast-paces media environment – It’s the only way we can credibly remain at the forefront of the industry and produce best in class work for our clients.”

Solutions Leisure welcomes Chorcha Harper

July 2, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Solutions Leisure has welcomed Chorcha Harper as Group Communications Manager. Having previously worked as PR & Communications Manager for Fresh Express, Chorcha also has experience with ITP Publishing where she worked on the launch of Women’s Health magazine. In her new role, Chorcha will be responsible for managing communications from Solutions Leisure managed venues such as Asia Asia, Karma Kafé and Q43.

“I’m delighted to be working for such a forward thinking and innovative company,” says Chorcha. “I have seen the Solutions Leisure brands grow rapidly in the region and cannot wait to get involved in their continuous development and the introduction of new concepts to the UAE market. Their collective experience and passion are second to none and I’ve arrived at a very exciting time for the company.”

PAZ Marketing retains Fetchr account

July 2, 2015/0 Comments/in Account win /by Emily Churchill-Owen

PAZ Marketing has retained the PR account for Fetchr across the UAE. Fetchr is a GPS enabled app that allows its users to send or receive anything, anywhere by using their phone’s GPS co-ordinates. PAZ will continue handle all aspects of PR in order to generate awareness and media coverage of the app.

“This is a one of a kind business and we have been enjoying the noise that has been created around the recently launched app,” says Joe Akkawi, Managing Partner, PAZ Marketing. “It has proved to be a great hit amongst the media in the UAE and we intend to continue to keep up the good work. The team has loved working on the account as it is far more interesting than a normal courier service.”

Katch International wins Gadgitech ME account

July 2, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Katch International has won the account to handle all PR for Gadgitech ME. Founded in 2007, Gadgitech ME distributes accessories for smartphones, tablets and laptops amongst other tech-based products. Katch will be handling all forms of PR for the distribution company, including communications, events support and advising on media buying as well as advertising.

“We are very excited to be working alongside Gadgitech ME, as their eclectic and diverse range of products mean that there is something for everyone,” says Stephanie Woollams, Director, Katch International.

PAZ Marketing wins Hyundai UAE account

July 1, 2015/0 Comments/in Account win /by Emily Churchill-Owen

PAZ Marketing has won the account to handle Hyundai UAE’s Digital Strategy. The Dubai-based marketing agency will be managing the motor brand’s social media accounts in order to boost its presence across the emirates.

“We are extremely excited to add Hyundai to our portfolio of multi-national clients who trust us to manage their digital strategy,” says Joe Akkawi, Managing Director, PAZ Marketing. “Our experience in the automotive industry gives us the confidence and understanding of how to position their business in a competitive environment and we are looking forward to a series of award-winning campaigns this year.”

DPQ wins Pantry Café account

June 24, 2015/0 Comments/in Account win /by Michelle J Kuehn

DPQ Communications has secured the PR account for Pantry Café. The home-grown gourmet café has just opened its second outlet in Bay Square, Business Bay after the success of its first branch in Al Wasl Square. DPQ will be handling all PR and media communications for both venues in UAE.

“Pantry Café represents a wave of new and exciting offerings into the gourmet Café sphere in the UAE,” says Elsa Roodt, Managing Partner, DPQ Communications. “As an agency we are excited to be working alongside the Pantry Café team after successfully launching their newest outlet into the market.”

For further information, contact Zoya Pasha at zoya@dpq.ae /+971 (0)55 145 0649

AVIAREPS wins Maldives account

June 23, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Global airline and tourism management company AVIAREPS, has been appointed as PR representative for the Maldives. The agency will cover all marketing and PR activities for the Tourism Board of Maldives across the Middle East.

“Our appointment of AVIAREPS as our PR representative in the Middle East is reflective of the growing importance and our commitment to this market” says Hussein Lirar, Deputy Minister of Tourism, Tourism Board of Maldives. “With AVIAREPS’ international best standards matched with our local expertise, we are confident in AVIAREPS as the best choice for us to achieve our ambitious goals.”

For further information, contact Shireen Shakeel at sshakeel@aviareps.com / +971 (0)4 375 3294

Ketchum Raad welcomes Ashraf Shakah

June 21, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Ashraf Shakah has joined Ketchum Raad Middle East as Managing Director. Ashraf most recently held the position of Business Director at BPG Cohn & Wolfe, and has previously held leadership roles with ASDA’A Burson-Marsteller in the UAE and Jordan. Ashraf brings over 18 years of experience to his new role, where he will be based in Dubai and responsible for managing Ketchum Raad’s teams across the Middle East.

“Ashraf’s considerable experience in the region aligns very well with our client needs and our plans for continued growth,” says John Higgins, Senior Partner and CEO, Ketchum International.

Ashraf adds “It is exciting to join Ketchum Raad Middle East, the agency at the forefront of the communications industry in a region that is going through rapid change, as it helps governments, businesses and people in the Middle East realise their aspirations for more positive perceptions. I’m already impressed by the team’s determination to seize these opportunities, and I’m looking forward to helping them accelerate that journey.”

For further information, contact Dhaliya Zankawi at dhaliya.zankawi@ketchum-raad.com / +971 (0)4 425 8977

Anantara welcomes Hana Fuchs

June 21, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Hana Fuchs has joined Anantara Dubai The Palm Resort & Spa as Director of Marketing Communications. Hana has over 12 years of experience in marketing and communications in the region, having previously worked with hotels such as the Radisson Blu, Dubai Deira Creek and the Grand Millenium Al Whada, Abu Dhabi.

In her new role, Hana will be responsible for managing all communications from Anantara Dubai The Palm, as well as driving the hotel’s regional presence and supporting promotions from its food and beverage outlets.

For further information, contact Arina Nekrasova at nekrasova@anantara.com / +971 (0)4 567 8888

DPQ signs Injoy Giving

June 21, 2015/0 Comments/in Account win /by Emily Churchill-Owen

DPQ Communications has been appointed to handle PR activities for newly launched gifting platform Injoy Giving. The social enterprise was started as a way to inspire generosity and happiness through acts of giving.

“Taking into account that we are now in the Holy Month of Ramadan, which celebrates giving to others, we are so proud to be working with a brand with such strong, giving ethics,” says Elsa Roodt, Managing Partner, DPQ Communications. “We are excited to introduce this brand to the regional media.”

For further information, contact Zainab Alhassan at zainab@dpq.ae / +971 (0)56 937 3469

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