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CNN launches VR platform

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CNN has launched new virtual reality platform, CNNVR. A journalism unit and platform within CNN Digital, CNNVR will cover major news events in a 360 video, transport users to the front row of global events through VR live streams and produce weekly VR experiences. The new platform will be overseen by Jason Farkas, Vice President of Premium Content Video and will see Dubai become among the first cities to have trained VR producers and access to CNNVR through mobile phones, desktops and VR headsets.

New digital agency launches

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Dawn Kubicek, previously Regional Account Director at Profusion, has launched a new social media and digital agency, Creative Active. With over 15 years of experience in digital marketing, Dawn launched the agency to support businesses in the UAE through digital and analytical tools. Creative Active offers services ranging from SEO, digital PR, training and management on social media to analytics that ensure targets are met and budgets are managed effectively.

“We are very excited to be launching in the UAE,” says Dawn. “Everyone is eager to learn and use new innovative ideas to enhance their business performance.”

Meltwater launches new executive tool

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Global media intelligence firm, Meltwater has launched new business tool, Executive Alerts. The real-time executive tool will provide users with the most critical insights about their company and competitors as well as the industry, sent directly to their smart devices. The Executive Alerts will also include features such as on-demand reports, multi-lingual supported monitor and instant summary messages.

“Senior executives across all functions and sectors need accurate, real-time data from outside their company to make sound decisions and Executive Alerts empowers them to do just that,” says Zubair Timol, Director of Strategy EMEA, Meltwater. “With billions of conversations taking place online every day, it’s previously been impossible to keep up with what’s being said about your brand and the industry it operates in, but that changes now.”

Vogue Arabia launches in the Middle East

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Global media company, Conde Nast has launched Vogue Arabia’s first print issue, available for sale from March 5, 2017, across the MENA region. Following its digital launch in October, the March issue will be published in English with a prominent Arabic section that aims to reach and engage the diversity of readers across the region. The new issue also features supermodel, Gigi Hadid on the magazine’s cover and is titled ‘Reorienting Perceptions’ in English and ‘An Eye on the East’ in Arabic.

“Vogue Arabia is a magazine with the authority and insight needed to capture the creativity of a distinctive, evolving and often misrepresented part of the world,” says Deena Aljuhani Abdulaziz, Editor-in-Chief, Vogue Arabia.

Event registration tool and app launches

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Digital production company, 20/20 Productions has launched DelegateManager™ and DelegateManager™ Check-In, a digital registration tool and supporting app that aims to reduce error for Event Managers. The platform manages delegate information, from attendance status to dietary requirements, while increasing accessibility and accuracy of data for both, event managers and users.

“DelegateManager™ Check-In can be used across multiple devices, even in areas of limited or no Wi-Fi,” says Graham Stewart, Head of Digital and Emerging Technologies, 20/20 Productions. “It reduces the need for paper and speeds up delegate check-in through powerful search and customisable filters making it a much-needed tool for many Event Managers. By allowing event managers to get real-time access to attendance levels and other important data, it can greatly assist when running any size of event.”

CARMA launches media intelligence mobile app

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Global media intelligence provider, CARMA has launched a mobile app for its Insight portal delivery platform. The mobile app will provide PR and communications clients with multi-lingual media monitoring tools and analysis to their smartphones. The features of the new app will also cover global digital and broadcast media as well as print media and is compatible with both iOS and android devices.

“As technology develops and news media becomes increasingly social, it’s vital for the PR industry and c-level executives to be able to track conversations about their company, brands and products at any time, wherever they might be,” says Mazen Nahawi, CEO, CARMA. “Our app is fully customisable and enables content to be shared across various social platforms.”

BPA announces concurrent release of audience metrics

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Global assurance provider BPA Worldwide has announced the concurrent release of audience metrics for 24 consumer magazines, 14 business publications and four newspapers in the Middle East, for the six-month period that ended on December 30, 2016. The top-line figures in the Trend Report About Circulation (TRAC) cover media with operations in the UAE and Bahrain. Included in the report are the headline average qualified circulations and other channels, including web traffic ‘average unique browser’, social media and apps downloads from the most recent December 2016-ending BPA brand reports.

The full concurrent release report can be accessed under news releases on www.bpaww.com

PHD expands regional network

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Dubai-based media and communications agency, PHD has launched its operations in Lebanon as a part of its regional expansion plan. With an office in Beirut, PHD will bring its expertise and working methods to manage the interest of its clients across Lebanon and the Levant region. The new launch will also see the appointment of Maroun Hassoun to the role of General Manager, PHD Lebanon to oversee the team and report to Elda Choucair, CEO of PHD MENA.

“Having spent my entire career in the marketing industry, I can say that I have watched the rise of PHD with awe,” says Maroun. “I feel an equal sense of responsibility in maintaining and developing this mindset and excitement about the opportunity to tangibly make a difference in a market I know so well.”

Sayidaty launches AboutHer.co

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Women’s magazine Sayidaty has launched AboutHer.co – an English language lifestyle platform that aims to provide relevant content to women globally, covering a wealth of diverse topics. The website will focus on the triumphs and challenges of women in the region and will feature reports, advice, interviews and news on celebrities, nutrition, fashion, beauty and décor trends.

“AboutHer.co is the result of a lot of research and several studies, which reveal there is a need to portray Arab women in a different, more realistic light, underlining all the ups and downs and highs and lows,” says Mohammad Al-Harthi, Editor-in-Chief, AboutHer.co, Sayidaty and Al-Jamila. “It plays a leading role in Sayidaty’s broader, intercultural dialog and is a pillar in the Sayidaty global initiative that aims to promote diversity.”