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GQ Middle East announces launch Editor

With GQ Middle East due to launch this September, ITP Media Group has announced the appointment of Adam Baidawi to the role of Editor-in-Chief. With a wealth of experience, Adam previously worked with GQ Australia as a writer and photographer, where he profiled celebrities, athletes and politicians, and wrote feature stories from Colombia, Iraq, the United States and North Korea for the magazine. He most recently worked with the New York Times where he held the role of Australia correspondent.

Born in Abu Dhabi but raised in Australia, at the age of 28 Adam joins GQ Middle East as the youngest Editor of the global brand. In his new role, he will oversee the editorial direction of the brand across various platforms including a bi-lingual website, social media platforms and a monthly magazine.

“GQ has been an integral part of my life for nearly a decade,” says Adam. “It’s a huge honour to be chosen to launch the brand into the region where I was born. We’re looking forward to creating a magazine that’s relentlessly smart and stylish – and also something that will start and support important conversations in the region.” 

What’s On Dubai welcomes Layla Haidrani 

What’s On Dubai, Part of Motivate Publishing Group, has appointed Layla Haidrani to the role of Features Editor. As the winner of the PPA New Business Journalist Of The Year in 2017, Layla has worked with publications such as Refinery29, Time Out London, Grazia and Cosmopolitan Middle East and most recently worked with the Mayfair Times in the UK where she held the role of Lifestyle Writer. In her new role, she will be working on a variety of features including events, culture, art and travel, as well as contribute to What’s On Abu Dhabi and WhatsOn.ae.

“I’m thrilled to be joining team What’s On, and I can’t wait to get stuck into Dubai life,” says Layla. “I’m excited to join a talented team and seeing what’s new and exciting in the city.”

Bruce Clay Middle East makes new appointments 

Dubai-based digital marketing agency, Bruce Clay Middle East (BCME) has made structural changes to its team as a part of its expansion plans. Afsha Walele has been appointed to the role of Senior Account Manager – SEO. With over seven years of experience, Afsha most recently worked in India where she handled various clients around the APAC region including J&J. In her new role, she will manage the team on a day-to-day basis and handle the agency’s clients across multiple verticals. Joining the team from Egypt, Khalid Semary has been appointed to SEO Executive. In his new role, he will support the SEO Managers, provide support for the Arabic team and run SEO campaigns. With a wealth of experience in client servicing, BCME will also see the appointment of Rifa Thanvi to the role of SEO Executive. In her new role, she will balance client needs and the technical knowledge to make it happen. Sana Ashraf, a recent graduate, joins BCME as Bilingual Copywriter. In her new role, she will aid the team in delivering client content requirements.

“In a very short time, we have managed to capture a sizeable market share, acquiring some very prestigious and respected names,” says Neal Patel, Managing Director, BCME. “We believe in providing industry-leading knowledge to our clients, and this means that our team needs to be top notch. Partners, old and new, have seen that our level of knowledge in relation to SEO and digital on the whole, is second to none, hence we have seen a sharp increase in pitch wins during 2018. We expect this trend to continue and for the SEO team to double in size by the end of the year.”

House of Comms makes new appointment 

Integrated communications agency, House of Comms has appointed Mark Shahroozi to the role of Account Executive. With a Masters Degree in Business Management and Marketing, Mark is passionate about social media marketing and joined House of Comms as an intern. In his new role, he will work across a variety of brands such as Under Armour, MMI Group, Nutrabolt and Fujifilm Middle East.

Given I am a recent graduate, House of Comms has already given me tremendous exposure to some of the UAE’s biggest brands,” says Mark. “The team has been so welcoming since I joined and I have already learned so much. I really look forward to growing my skills and progressing here.”

Jamie Wilks, Managing Partner, House of Comms continues, “Mark started at House of Comms as an intern and within just a week we knew he was a great fit for the team. Mark has proven that he has what it takes to make it happen on his accounts. He has an innate ability to come up with creative social ideas and has been instrumental in supporting both clients and his teams.”

Acorn Strategy makes new appointment 

Marketing and communications consultancy, Acorn Strategy has appointed Archana Sivaramakrishnan to the role of Account Manager. With a Masters degree in International Marketing, Archana most recently worked in Bahrain across both clients and agencies. In her new role, she will join the TwoFour54 team, implementing PR and marketing strategy and media relations.

“I’m really excited to join the Acorn team at TwoFour54,” says Archana. “I’m keen to work with some of our high-profile hospitality, leisure and healthcare clients to implement best-in-class strategies and support their business goals with effective PR and marketing solutions.”

Markettiers makes new appointment 

Broadcast PR specialists, Markettiers has appointed Cheryl King to the role of Managing Director. With 12 years of experience in PR and communications, Cheryl most recently worked with markettiers and held the role of General Manager where she led the team in delivering three Guinness World Records. In her new role, she will lead the agency to achieve the communication objectives of brands in the region.

“Even in the relatively short time I have been in the region, the media landscape has changed dramatically,” says Cheryl. “Clients are now realising the potential that video offers, and it’s been fantastic to harness this power to enable clients to reach core and new audiences in innovative ways. I’m very excited to have the opportunity to further drive the growth of the operation, and to work with a team of talented individuals who are helping the region to shape its future and growth in digital.”

Acorn Strategy welcomes Emma Easter 

Marketing and communications consultancy, Acorn Strategy has appointed Emma Easter to the role of Content Manager. With a wealth of experience in digital and SEO copywriting, Emma previously worked with Best Bites Abu Dhabi and most recently worked with eWavelength digital marketing. In her new role, she will join the TwoFour54 team and oversee all digital content strategy, planning and creation.

“I’m delighted to join the dynamic Acorn team at TwoFour54,” says Emma. “This is a fabulous opportunity to help our clients focus on creating high-quality engaging and optimised content, which is aligned with their key marketing goals, plus doing what I love best – writing!”

 

markettiers makes new appointment

Broadcast PR specialists, Markettiers has appointed Farah Al Basha to the role of Account Manager. With a Bachelor’s degree in Mass Communications and over three years of experience in the PR industry, Farah most recently worked with Seven Media where she held the role of PR Manager and worked across clients including Novo Cinemas, Hilton Ras Al Khaimah and Le Meridien Dubai Hotel and Conference Centre. In her new role, she will be responsible for supporting the growth of the Arabic arm of the agency, while also leading and producing filming shoots, focusing on broadcast media relations.

“I am so excited to be joining the first dedicated broadcast PR specialist in the region, and one that has a 25-year heritage internationally,” says Farah. “As the media landscape changes, I’m excited to be involved in crafting rich media content – whether it’s B-Roll for TV, Video News Releases or Live Streaming. With the future firmly anchored in digital, I am delighted to be putting my knowledge and passion of PR into practice and learn new things, whilst working with an amazing team who live and breathe what they do.”

 

Turret Media welcomes Hayley Skirka 

Turret Media has appointed Hayley Skirka to the role of Special Projects Editor. With a wealth of experience, Hayley previously worked with Swiss Media Group as Senior Editor of Equestrio magazine and SWR magazine and most recently worked with Hot Media as the Editor of World Traveller. In her new role, she will create editorials for all projects, while overseeing the work of in-house writers and support the editorial team at Abu Dhabi World.

 

“I’m really excited to be starting with Turret Media and ONE CMG as Special Projects Editor, a role that will let me do a little bit of everything that I love,” says Hayley. “From creating quality, community-focused editorial for Abu Dhabi World, to providing a variety of clients with tailored solutions and products that they can be proud of.”

FP7/DXB makes new appointment 

Full-service advertising agency, FP7/DXB has appointed Olly Robinson to the role of Executive Creative Director. With a wealth of experience in advertising, Olly previously worked in the UK and most recently with FP7/DXB as Senior Creative Director. In his new role, he will continue to build the agency’s creative reputation with clients and oversee the development of new initiatives within the creative department.

“I am stoked to be named as FP7’s Executive Creative Director,” says Olly. “In FP7’s 50th year the agency is still going from strength-to-strength, we’re winning new business and doing effective, award-winning work for our clients. My role is to keep that momentum going, hire great talent and do work that makes us and our clients famous.”