Broadcast PR specialists, Markettiers has appointed Cheryl King to the role of Managing Director. With 12 years of experience in PR and communications, Cheryl most recently worked with markettiers and held the role of General Manager where she led the team in delivering three Guinness World Records. In her new role, she will lead the agency to achieve the communication objectives of brands in the region.
“Even in the relatively short time I have been in the region, the media landscape has changed dramatically,” says Cheryl. “Clients are now realising the potential that video offers, and it’s been fantastic to harness this power to enable clients to reach core and new audiences in innovative ways. I’m very excited to have the opportunity to further drive the growth of the operation, and to work with a team of talented individuals who are helping the region to shape its future and growth in digital.”