Middle East – Page 41 – The Media Network

Create Media Group to handle luxury coffee brand

October 18, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based digital communications agency, Create Media Group has been appointed by Nespresso MEA to handle its regional customer relationship management (CRM). Operating under Nestle Group, Nespresso offers a creative range of offerings, machines and stylish accessories for an experience and flavours to suit every taste. Create Media Group will work alongside integrated systems provider Oracle as the delivery partner to handle all CRM emails for Nespresso MEA across 13 countries to grow its offerings.

“This is a big step for us as an agency, not only further cementing our relationship with Nespresso, one of the world’s leading luxury FMCG brands, but the alignment with Oracle is something that we are both proud of and looking to expand upon,” says Tom Otton, Managing Director, Create Media Group.

Media Maven wins baby and toddler account

October 17, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based boutique PR and copywriting consultancy, Media Maven has been appointed as the PR agency for Hire4Baby.com in the UAE. Founded by Jossette Naiken in 2015, Hire4Baby.com is a baby and toddler equipment rental company that offers a range of products for travelling parents. Media Maven will be responsible for all PR and communications activities for the brand across the UAE.

“Jossette and her team have invested a huge amount of time and money to ensure both their service and selection of baby and toddler equipment is second to none,” says Sarah Dufton, Founder, Media Maven. “Hire4Baby.com is about time-saving and sanity-saving for the ever-increasing number of families travelling to the UAE and I am very pleased to be a part of the brand’s expansion phase.”

Aurora Advertising to handle fitness event

October 17, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based boutique agency, Aurora Advertising has been appointed to represent Les Mills in the UAE. Organised in partnership with Reebok, Les Mills is set to take place on December 9, 2017 at the World Trade Centre and will form part of a series of global fitness festivals. Aurora Advertising will work closely with Les Mills’ local and international team to provide PR and media activations to promote the event across the region.

“We are very excited to be working with Les Mills on their huge event taking place this December,” says Iona Al Suwaidi, Founder, Aurora Advertising. “The Les Mills brand is internationally recognised as a leader in the fitness industry. We are working closely with the local and international team to ensure the success of this key event.”

expose-communications secures coffee brand

October 17, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based PR agency, expose-communications has been appointed as the PR agency for CYPHER in the UAE. Located in Al Quoz, CYPHER is a coffee concept that operates through its roastery and offers organic beans to coffee lovers across the UAE. expose-communications will handle all CYPHER’s PR activities and create awareness of the brand across the region.

“We are so excited to be working on the launch of CYPHER, a brand that is working to transform the coffee landscape in the region,” says Dana Abdelhadi, Managing Partner, expose-communications. “We are wholeheartedly on board their mission to educate the consumer while ensuring ethics as a priority. We will be working to launch the brand across all media channels in the region.”

Those Social Guys to represent luxury resort brand

October 17, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based social media and content house, Those Social Guys has been appointed to represent InterContinental Fujairah Resort in the UAE. Those Social Guys will be responsible for handling the brand’s social profile by providing creative content and social media community management as well as photography and videography services.

“It is a pleasure and a privilege to work alongside a brand such as the InterContinental,” says Samuel Turner, Managing Director, Those Social Guys. “At Those Social Guys, we put all of our expertise and love into building and creating the highest level of content, paired alongside tailor made social management packages and we are incredibly excited to welcome the InterContinental into our diverse and expanding portfolio.”

Katch International launches new department

October 16, 2017/in Featured, New Launch /by Suad Ashimi

Dubai-based integrated communications agency, Katch International has launched new digital department, Katch Disruption. Katch Disruption will provide advanced marketing technology and help increase traffic to its client’s social media and online platforms. The new department will also include technologies such as interactive mobile advertising, geo-fencing, creative interactive ads and augmented reality as well as its own content creation team, which will be dedicated to creating videos and social content.

“Disruption to us is all about breaking the mould and innovating while generating humanising content, tingling the senses aesthetically and cashing in on real-time opportunities,” says Georgie Woollams, Managing Director, Katch International. “We strive to disrupt the way people in the region think digitally by localising our offering for the Dubai market.”

ITP launches social media division

October 16, 2017/in Featured, New Launch /by Suad Ashimi

ITP Media Group has launched new social media division, ITP Ignite. ITP Ignite will offer a range of services including social media management, content creation, brand enhancement and customer publishing. The new division will also work alongside digital talent division, ITP Live to promote content and develop brands.

“ITP Ignite is an exciting new addition to the company,” says Ali Akawi, CEO, ITP Media Group. “Leveraging our portfolio of brands and the vast editorial resources of the group, we are now able to offer content creation for a range of clients, which extends to developing and implementing fully integrated communication strategies. As the media landscape continues to radically change, our group is not only adapting to the change but leading it, with our commitment to innovative, digital first, solutions.”

Z7 Communications to represent luxury hospitality account

October 15, 2017/in Account win, Featured /by Suad Ashimi

Z7 Communications has been appointed to represent Palazzo Versace Dubai in the Middle East. Launched in 2015, the Palazzo Versace Dubai features luxury hotel rooms, suites and residents with elements of inspiration from the world of Versace. Z7 communications will handle all PR operations for the brand to increase awareness of its luxury hospitality services and dining experience across the region.

“With over a decade of experience in the luxury market, we are excited to be adding Palazzo Versace to our growing portfolio of hospitality brands,” says Zeina El-Dana, Founder and Managing Director, Z7 Communications. “We look forward to further developing the brand heritage and positioning Palazzo Versace as the top luxury hotel and dining destination in the region.”

In2 Consulting reappointed to handle hospitality conference

October 15, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based communications consultancy, In2 Consulting has been reappointed as the PR partner for the Arabian Hotel Investment Conference (AHIC) 2018. The conference will be held from April 17-19, 2018, at the Waldorf Astoria, Ras Al Khaima and brings together hotel investors, developers, financiers and advisors from across the Middle East to share insights on investing in hotels and facilitate connections with industry stakeholders. In2 Consulting will be responsible for all PR and media relations for the AHIC through strong emphasis on thought leadership in collaboration with speakers, sponsors and partners from the conference.

“AHIC plays an integral role in highlighting opportunities within the hospitality industry regionally and globally as well as provides a unique platform to drive dialogue around hotel investment, not just at the event itself, but throughout the year,” says Anne Bleeker, Managing Partner, In2 Consulting. “We can’t wait to get started and are looking forward to another successful and insightful event that brings the industry together.”

POP Communications to handle jewellery account

October 15, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based PR and influencer marketing agency, POP Communications has been appointed as the PR agency for Istana Jewellers in the UAE. Istana is a multi-branded jewellery retailer company that offers exclusive luxury brands such as Repossi, Adler and Ashoka by William Goldberg. POP Communications will be responsible for all media activities, events and influencer engagement for Istana and its exclusive brands across the UAE.

“These are exciting times for Istana as they have just launched their e-commerce platform and are about to open the doors to their new showroom at the end of the year,” says Roxanne Mukhi, Managing Director, POP Communications. “We are thrilled to be adding this reputable luxury brand to our growing client list.”

Posts

Create Media Group to handle luxury coffee brand

Media Maven wins baby and toddler account

Aurora Advertising to handle fitness event

expose-communications secures coffee brand

Katch International launches new department

ITP launches social media division

Z7 Communications to represent luxury hospitality account

In2 Consulting reappointed to handle hospitality conference

POP Communications to handle jewellery account

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