Dubai-based PR agency, expose-communications has been appointed as the PR agency for CYPHER in the UAE. Located in Al Quoz, CYPHER is a coffee concept that operates through its roastery and offers organic beans to coffee lovers across the UAE. expose-communications will handle all CYPHER’s PR activities and create awareness of the brand across the region.
“We are so excited to be working on the launch of CYPHER, a brand that is working to transform the coffee landscape in the region,” says Dana Abdelhadi, Managing Partner, expose-communications. “We are wholeheartedly on board their mission to educate the consumer while ensuring ethics as a priority. We will be working to launch the brand across all media channels in the region.”