Posts

Cicero & Bernay expands operations in the GCC

/in , /by

Public relations consultancy, Cicero & Bernay (C&B) has signed a new affiliation with Bahrain-based public relations agency, Daily Public Relations (Daily PR) and Oman-based boutique marketing and communications agency, ProComms as part of its expansion plan into the GCC. The new strategic partnership will see both regional agencies enhance C&B’s presence and grow its client portfolio across the GCC by providing PR services and strategies, as well as on-ground support and development of targeted communication to cater to the growing markets in Bahrain and Oman.

“Daily PR and ProComms both share C&B’s ethos – delivering tailored and impactful communication services for clients – and we look forward to working closely with them to deliver even more comprehensive and targeted programmes,” says Ahmad Itani, COO, Cicero & Bernay. “By sharing complementary insights, we will enrich C&B’s already highly effective delivery across both of its markets and the wider MENA region.”

Gulf News launches getthat.com

/in , /by

Gulf News, the flagship news brand of GN Media, has launched a new platform, getthat.com. As a leading title in the region, Gulf News combines its expertise and resources to launch a one stop shop for finding, buying and selling of property, motors, careers and classifieds. The launch is also supported by a multi-channel marketing campaign to create awareness of the brand’s presence and to introduce ‘Sami the Octopus’ to the region.

“We have developed getthat.com to make finding, buying and selling simpler, faster and easier than ever before,” says Matthew Moore, Marketing Manager, GN Media. “We found from talking to our audiences that there was a demand for a product that brings those important searches we make into one place, but crucially whether it is listing something to sell or looking for something to buy, the demand is for fast and accurate results. People are busier than ever and it takes up valuable time having to go to different sites, and then frustrating when your experience and the results are not what you expected. getthat.com is fast, effective and provides a great user experience.”

New launch of Hanover office in the Middle East

/in /by

Independent consulting firm, Hanover has launched its operations in the Middle East. Founded in 1998 with offices in London, Brussels and most recently in Dublin, Hanover’s new office in Dubai will offer strategic communications services and integrated programs to clients across the Middle East requiring access to other regional markets. The new office will also see Jonty Summers with over 20 years of experience and previously Regional Director at Edelman appointed to the role of Managing Director, where he will oversee and develop strategies to expand Hanover’s operations across the region. Also joining the Dubai team is Keri Sutherland, Associate Director of Hanson London with experience in reputation and crises management, to work towards establishing the agency’s presence across the Middle East.

“As Dubai grows in standing as a global centre for business, organisations increasingly require specialist advisers who can support them in protecting their reputations and promoting their market proposition as they take advantage of the cross-border market dynamics that characterises the modern world of business,” says Charles Lewington, Founder and Chief Executive, Hanover Group.

YogaLife launches revamped website

/in , /by

Health and wellness publication, YogaLife has re-launched its website with new features that offer visitors a more user-friendly interface and navigation. The revamped website hosts a modern, clean and practical design as well as new features every week that will not be replicated in the print issue, allowing for more content and engagement with the site’s readers and viewers. The re-launch will also focus on having competitions and giveaways across YogaLife’s social media platforms to drive traffic to the website.

Dentsu Aegis and M21 form new partnership

/in , /by

Dentsu Aegis Network has appointed full service agency, Media 21 (M21) as its exclusive partner and representative in Oman. The partnership will see M21 offer communication services such as media planning and buying, creative, events, media production, digital and social media to Dentsu Aegis’s clients in Oman. The new appointment will also serve as a part of Dentsu Aegis’s expansion plan to offer its communication solutions to its clients across the region.

“This partnership is another important step in continuing our expansion across the Middle East,” says Ramzi Haddad, Managing Director – Emerging Markets, Dentsu Aegis Network. “M21’s extensive experience and understanding of the media landscape in Oman and breath of services makes them the perfect partner. We are confident that we will begin to see significant growth in ad spends in Oman – particularly in the digital space, so we want to make sure we are ready.”

Times of Oman wins at the Middle East Digital Media Awards

/in , /by

Times of Oman has been awarded the Best Data Visualisation Award at the Middle East Digital Media Awards 2017 in Dubai. The awards were presented by the World Association of Newspapers (Wan-Ifra) and recognised Times of Oman with a gold for its microsite that explored Oman’s century old relation with Frankincense. The event also celebrated Times of Oman’s win for Best Website, Best Use of Video, Best News Mobile Service and Best Use of Social Media.

“I’m thrilled that Times of Oman has again been named as one of the best digital operators in the Middle East,” says Scott Armstrong, Chief Executive Editor, Times of Oman. “It’s a fitting reward for the hard work of the team across digital, as well as winning for data visualisation again for their amazing project it was great to see the Times TV team rewarded and essentially being named as the best English online video service in the region.”

MENA Search Awards 2017 dates announced

/in , /by

Creative events agency, Don’t Panic Events is set to host the first MENA Search Awards on May 10, 2017 at the Jumeirah Beach Hotel. The awards will feature 26 categories including, Best Search Campaign and Young Search Professional to showcase the achievements of the best in the search industry with a focus on SEO, PPC, digital and content marketing across the MENA region. Entries for the award will be closed on March 13 and will be judged by a panel of international judges to shortlist and announce the nominees on March 29, 2017.

“I am delighted to be involved in this event, one that finally recognises the significance of the search industry in the MENA region and have high hopes for an extremely high standard of submissions,” says Tarek Reda, Head of Digital, bfound. “I think the global search community will be observing with great interest.”