Gulf News, the flagship news brand of GN Media, has launched a new platform, getthat.com. As a leading title in the region, Gulf News combines its expertise and resources to launch a one stop shop for finding, buying and selling of property, motors, careers and classifieds. The launch is also supported by a multi-channel marketing campaign to create awareness of the brand’s presence and to introduce ‘Sami the Octopus’ to the region.
“We have developed getthat.com to make finding, buying and selling simpler, faster and easier than ever before,” says Matthew Moore, Marketing Manager, GN Media. “We found from talking to our audiences that there was a demand for a product that brings those important searches we make into one place, but crucially whether it is listing something to sell or looking for something to buy, the demand is for fast and accurate results. People are busier than ever and it takes up valuable time having to go to different sites, and then frustrating when your experience and the results are not what you expected. getthat.com is fast, effective and provides a great user experience.”